"On TV And Video" is an AdExchanger column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Terence Kawaja, CEO & Founder at LUMA. Allbirds.…
Legacy brands may struggle to compete with direct-to-consumer rivals unless they consider making acquisitions in this space, according to Terry Kawaja, CEO & Founder of LUMA Partners, a New York-based…
The number of direct-to-consumer brands is ballooning, as are predictions of the traditional FMCG sector’s demise, yet people underestimate the resilience and capability of the established giants. Marketing Week
Direct-to-Consumer Brand Success Offers Lessons for All Marketers November 1, 2018 by Terry Kawaja, Founder and CEO, LUMA Partners A week ago I delivered my keynote presentation to an overflow…
LUMA CEO Terry Kawaja gave one of the most provocative talks at the Associate of National Advertisers' annual “Masters of Marketing” conference. He sits down with AdAge to break down…
The presentation led by investment banker Terry Kawaja of LUMA proved to be one of the more popular sessions at the Association of National Advertisers annual "Masters of Marketing" conference,…
LUMA CEO Terence Kawaja, whose LUMAscapes showing the vast jumble of marketing-tech players have been staples at marketing conferences for years, unveiled his latest creation at the ANA Masters of…
DPAA President and CEO Barry Frey caught up with LUMA CEO Terry Kawaja for a quick look at LUMA and what Terry will be addressing at the Video Everywhere Summit…
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