Sir Martin Sorrell, the former chief executive of advertising giant WPP Plc, described himself as a “realist” regarding the challenges facing traditional media and advertising companies and emphasized the need…
Insight 1: Facebook and Google represent 90% of the growth in digital marketing. This means that for every “new” dollar that enters the system, Facebook and Amazon effectively receive 90…
ESPN’s first attempt to cut out the cable guy and bring sports programming directly to consumers launched on Thursday. Its new streaming video product, ESPN+, comes wrapped inside a re-launched…
Every couple of years, marketing observers play a parlor game called “The Ad Tech Shakeout Cometh,” in which they pontificate about the impending decimation of the ad-tech industry. AdWeek
Despite broad concerns about the viability of online media and advertising, M&A in the sector is heating up thanks to the growth of ecommerce and commerce-based media solutions, like Apple’s…
A new category has appeared in the LUMAscape, the marketing technology taxonomy defined by investment bank LUMA Partners. It's called "identity," and it's much more than just branding or semantics:…
As Luma Partners' Brian Andersen pointed out in his Industry Preview closing keynote this year, CDP vs. DMP is "not an or ... it's an and." They do different things.…
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