Last week, Sorrell publicly stated that he would be "starting again" after he left the company, leading many to speculate about the potential of a new enterprise for the adman.…
Sir Martin Sorrell has hinted at what he will do next after leaving advertising group WPP following allegations of personal misconduct. Speaking to LUMA Partners Chief Executive Terence Kawaja at…
Publishers like to pretend that consumers can’t live without content – but if 95% of media brands disappeared tomorrow, no one would care, said Rafat Ali, CEO and founder of…
Sir Martin Sorrell, the former chief executive of advertising giant WPP Plc, described himself as a “realist” regarding the challenges facing traditional media and advertising companies and emphasized the need…
Insight 1: Facebook and Google represent 90% of the growth in digital marketing. This means that for every “new” dollar that enters the system, Facebook and Amazon effectively receive 90…
ESPN’s first attempt to cut out the cable guy and bring sports programming directly to consumers launched on Thursday. Its new streaming video product, ESPN+, comes wrapped inside a re-launched…
Every couple of years, marketing observers play a parlor game called “The Ad Tech Shakeout Cometh,” in which they pontificate about the impending decimation of the ad-tech industry. AdWeek
Despite broad concerns about the viability of online media and advertising, M&A in the sector is heating up thanks to the growth of ecommerce and commerce-based media solutions, like Apple’s…
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