There are over 2,500 companies on the many advertising- and marketing-tech industry landscape slides produced by investment bank LUMA Partners, from display to search to video to native. Yet LUMA’s…
If you are tired of trying to distinguish one “end-to-end, full-service video targeting and decisioning” vendor from another, imagine how people from outside the digital video industry must feel. LUMA…
While advertising-supported digital media is quickly growing, there are much larger opportunities for adtech companies. This exists in the total addressable market (TAM). This includes e-commerce, retail, e-payments, marketing automation…
Investment banker Terence Kawaja is a big-time player in the advertising technology field. His advisory firm, LUMA Partners, has worked to help companies like Google and Yahoo make multimillion-dollar acquisitions,…
AT SEA OFF THE COAST OF FRANCE — When Terence Kawaja first introduced the Lumascape, the visual map illustrating an alarming array of ad tech companies, he backed up the…
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