According to Gartner, by 2015 the technology budget of CMOs will likely exceed that of CIOs. There is no question that marketing has become more data-driven and technology-driven than in…
LUMA Partners founder and CEO Terence Kawaja has long been the grand organizer of the ad tech market. His LUMAscapes have become the most recognizable and easily refereneable maps of…
Terence Kawaja, CEO of Luma Partners, is convinced that the digital advertising market is expanding through new start-ups. The consultant from New York explains in the W & V interview…
Terence Kawaja, founder and CEO at LUMA Partners, has surveyed the past few week's notable deals -- demand-side platforms MediaMath's acquisition of Akamai's Advertising Decision Solutions (ADS) unit (which his…
I was talking recently with Edi Immonen of Glome about the idea behind it: turning users into publishers. He used the word “media,” but I’m going with “publishers” for now,…
You can’t move these days for new research indicating the rise of of “second-screeners” — those of us who watch television while using a handheld device. But, as upstart operators…
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