Various academic studies have shown how a relatively large number of acquisitions fail, meaning they destroy shareholder value. However, there are many examples of how acquisitions have driven exceptional shareholder returns. Like any year, this won’t change in 2020. Brian Andersen’s presentation “Business Transformation Through M&A in 2020 (Or Any Year) reveals how two of the most successful and important companies in digital marketing utilized M&A to completely transform their businesses, enabling them to achieve the market-leading positions they hold today.
Download the presentation and watch Brian Andersen onstage at AdExchanger’s Industry Preview.