LUMA Partner Dick Filippini and Freemium Economics author & Mobile Dev Memo Media Strategist Eric Seufert deliver high-level insights into the current state of the mobile apps economy. Together, they discuss the advertising opportunity in gaming, TikTok’s explosive growth, the state of play for in-app bidding, a review of leading creative formats, and what to expect as the market continues to mature.Keep Reading
LUMA presents its annual State of Digital Marketing, which covers our views on the market, industry trends, and the future of the ecosystem with a specific focus on digital marketing.Keep Reading
LUMA presents Digital Brief 025 — Market Report Q3 2019 LUMA’s latest Market Report highlights the public and private markets during Q3 2019. It was another strong quarter for M&A, with the highest deal volume over the last year. The digital content and D2C sectors were particularly strong, with significant quarter-to-quarter increases, while private equity buyers continue to be the most active, leading a number of $100M+ transactions in the quarter.Keep Reading
LUMA presents Digital Brief 024 — Market Report Q2 2019 LUMA’s latest Market Report highlights the public and private markets during Q2 2019. It was a particularly strong quarter for M&A, with the most deal activity (both volume and value) over the last year. This was not limited to a single sector, as M&A activity was up across all coverage areas, Ad Tech, MarTech, Digital Content, and D2C. In the public markets, Ad Tech and MarTech both saw another quarter of growth, though there remain clear delineations between over-and-under performers in each sector.Keep Reading
LUMA presents our annual State of Digital Media, which covers our views on the market, the industry trends and the future of the ecosystem. We hope you enjoy it.Keep Reading
LUMA presents Digital Brief 023 — Market Report Q1 2019 LUMA’s latest Market Report highlights the public and private markets during Q1 2019. It was a strong quarter overall with increases in both M&A activity and public market values. M&A deal volume was up across Ad Tech, MarTech, and Digital Content, and was capped off with the surprise acquisition of Dynamic Yield by McDonald’s; a rare marketer acquisition of technology that will bring the fast-food giant’s personalization efforts in-house.Keep Reading
LUMA presents Digital Brief 022 — Market Report Q4 2018. LUMA’s latest Market Report highlights the public and private markets during 2018. Despite a year marked by GDPR uncertainty and numerous data and privacy controversies, the big story last year was an increase in large-scale MarTech acquisitions. Following 2017, which had some major marketing clouds, such as Salesforce and Adobe, sitting on the sidelines and zero $1 billion deals, 2018 saw six MarTech deals over $1 billion.Keep Reading
LUMA presents the State of Digital Marketing 2018.Keep Reading
LUMA presents Digital Brief 21 — Market Report Q3 2018.Keep Reading
LUMA’s Terence Kawaja presents midflight on Lufthansa’s FlyingLab across the Atlantic to dmexco in Germany.Keep Reading
Orchestrating the Future by Brian Andersen at AdExchanger’s Industry Preview 2017Keep Reading
LUMA Partners presents Digital Brief 004: Back to Mad Men. We explain what the future holds for ad agencies and five strategies they make take in a competitive marketplace.Keep Reading
LUMA’s The State of Digital Video from LUMAKeep Reading
At LUMA’s annual Digital Media Summit, we presented the State of the State which looks at markets and trends in digital media. Because this was our 7th (or 007th) DMS, we went with a James Bond theme. We hope you enjoy it.Keep Reading
Winners & Losers Episode 13 from L2 Inc on Vimeo.Keep Reading
AT SEA OFF THE COAST OF FRANCE — When Terence Kawaja first introduced the Lumascape, the visual map illustrating an alarming array of ad tech companies, he backed up the image with a call for a simpler world. But that simplification isn’t going to happen, the media finance expert now concedes. “Fragmentation is here to stay – fragmentation happens,” Luma’s CEO and co-founder tells Beet.TV. “There is so much proliferation of companies … cheap venture financing … I’ve stopped calling for consolidation; it will actually never happen. “There’s been some consolidation … but there’s more companies every year.Keep Reading
Mention “the slide” to any industry vet and they’ll immediately know that you’re talking about Terry Kawaja’s infamous “LUMAscapes”.Keep Reading