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acquired by

clypd acquired by AT&T

We’re delighted to share that clypd, a leading advertising platform for broadcast and cable TV networks, has been acquired by AT&T’s Xandr advertising business unit. The acquisition will enhance the Xandr Monetize platform to connect ad buyers to premium inventory on WarnerMedia, Xandr’s Community marketplace and other premium content providers.

With this and other strategic transactions recently announced, we anticipate more CTV deal activity as large platform companies build their capabilities across linear, addressable, OTT and digital in anticipation of a changing TV marketplace.