We are pleased to announce that Nanigans, a performance advertising software company, has divested its social advertising business to Sprinklr, a customer experience management platform. Nanigans’ social advertising business includes capabilities ranging from data management and predictive analytics to campaign management and real-time reporting — all across major social channels such as Facebook, Instagram, and Twitter.
The acquisition will provide Sprinklr with the expertise and capabilities to manage its currently +$1.5Bn of annualized ad spend across social channels and clients around the globe. Nanigans will continue to invest in its incrementality measurement and optimization business lines. LUMA advised Nanigans on the transaction.