Terry talks about one of his big passions: comedy. In particular, he will discuss using comedy in a business context: why he does it, the science behind it and comedy’s undeniable effectiveness, complete with personal anecdotes of comedic applications throughout his career.

Quick Look

06:00 – Why Use Comedy in Business?

16:23 – The Science of Comedy

19:00 – Comedy’s Effectiveness

22:52 – The 5 Rules for Comedy in Business

28:26 – Comedy & COVID-19

32:11 – Comedic Creatives