LUMA Content 

LUMA’s Digital Media Summit Highlights

LUMA ‘Welcomes Back’ the leading CEOs and Executive Decision Leaders at our Digital Media Summit, the ultimate networking event. With pre-eminent main stage content and interactive breakouts, DMS is where leaders converge for the very best access and the very best insights on the future of digital.Keep Reading
LUMA Content 

The Evolution of Yahoo

Yahoo is one of the most storied brands in the internet since the earliest pioneer days. Its many transactions and ownership changes over the years reflected changing perspectives on the opportunity with this group of assets. In 2021 Apollo Management acquired the business from Verizon and installed media and technology veteran, Jim Lanzone, as CEO. In this fireside, we will explore what Jim sees in the opportunity and garner his insights into the game plan for value creation.Keep Reading
LUMA Content 

Ad Tech Comeback

Microsoft has had a long and checkered history in advertising with a variety of acquisitions, launches and subsequent reversals. And yet many overlook the fact that they operate one of the largest advertising businesses in the industry. Now that advertising is more data and technology-driven, Microsoft is back with its boldest take yet with announced acquisitions of Xandr and Activision. In this fireside, we explore the rationale and direction of this initiative with Microsoft’s new Corporate VP of Advertising, Rob Wilk.Keep Reading
LUMA Content 

The State of Privacy and Identity

Sean Downey, VP of Google Marketing Platforms talks to Terence Kawaja and Brian Andersen about some of the changes that brands are facing today when it comes to digital marketing. At LUMA’s Digital Media Summit, Sean dives into the value of the modern-day consumer by connecting data, innovating with new technology and embracing a culture of experimentation.Keep Reading
LUMA Content 

Private Equity’s Moment

Private Equity continues to be among the most active and successful buyer groups in the sector. In this discussion with LUMA’s Mark Greenbaum, we discuss perspectives, lessons and opportunities with some of the most informed and active investors in the space from CVC, GTCR, and Providence Equity Partners.Keep Reading
LUMA Content 

Out of Home Missed Opportunity

At the Future Proof OOH Media Conference LUMA’s Terry Kawaja applies his trademarked brand of deep insights married with good humor to unpack the current and future state of OOH in the media marketplace. He’ll share thoughts about where there is potential for material growth and an unflinching assessment on what it will take to get there.Keep Reading
LUMA Content 

LUMA Update

Terence Kawaja and Conor McKenna take an SNL style approach to the Weekend, er . . . LUMA Update featured in LUMA’s State of Digital LIVE. Check out the full production of State of Digital LIVE and State of Digital 2021 presentation featured in the event.Keep Reading
LUMA Content 

AdTech: New Delhi — The Leadership Lens

Explore the emerging MarTech plot lines for 2021 Terence Kawaja shares his vision of 2021 and the massive opportunities he foresees in Data, D2C, Holistic Measurement, Addressable TV and MarTech Mergers & Acquisitions. Check out for LUMA’s 2020 Full Year Market Report an in-depth analysis of the digital ecosystem and the trends activating M&A activity into 2021.Keep Reading
LUMA Content 

The Case for a Unified Customer Data Foundation for Marketing and Beyond

Customer data platforms (CDPs) are broadly understood as a marketer’s tool, but their true value extends well beyond the rationale of incremental marketing effectiveness. This on-demand webinar, moderated by LUMA Partners Co-Founder Brian Andersen, dives into how Alaska Airlines and DICK’S Sporting Goods are using their customer data to drive internal engagement, prove value, and create next-level experiences for their customers.Keep Reading
LUMA Content 

The Big Story: Trust And Antitrust

This week on the Big Story, we look at trust in the market as cataloged by LUMA Partners, and the antitrust case against Facebook, Google, Apple and Amazon, as cataloged by a House Judiciary subcommittee. LUMA VP Conor McKenna swings by to lead us through Q3 M&A activity in a wide-ranging conversation that looks at why investor confidence is returning and where specifically the investment is happening. Click the link to listen to the discussion.Keep Reading
LUMA Content 

Modern Minorities: Terry Kawaja knows the Power of (mistaken) Identity

Terence “Terry” Kawaja is not where you think he’s from. Beyond being a thought leader in media / marketing / tech, Terry’s the Founder & CEO of LUMA Partners (a leading investment ban), a seasoned pro with 25+ years’ experience advising $300+ billion – including outcomes with companies like Snapchat, Salesforce, AT&T, Foursquare, and many other pivotal deals in the space. In the boardroom or on the big stage, Terry brings a distinct blend of humor and data – with a straightforward style that is NEVER afraid to tell it like it is.Keep Reading
LUMA Content 

B2B Software

 Industry leaders Penry Price, Vice President of Marketing Solutions for LinkedIn, Gabe Rogol, CEO of Demandbase, and Jon Miller, CEO & Co-Founder of Engagio join LUMA’s Brian Andersen in a discussion spanning account-based marketing, identity, measurement, the sales/marketing ecosystem, and current market dynamics in the time of COVID-19.Keep Reading
LUMA Content 

State of Mobile Apps

 LUMA Partner Dick Filippini and Freemium Economics author & Mobile Dev Memo Media Strategist Eric Seufert deliver high-level insights into the current state of the mobile apps economy. Together, they discuss the advertising opportunity in gaming, TikTok’s explosive growth, the state of play for in-app bidding, a review of leading creative formats, and what to expect as the market continues to mature.Keep Reading
LUMA Content 

Virtual Cannes Conversations: Iván Markman, Verizon Media

With disruption comes new opportunities and new ways to connect like never before. LUMA’s new webinar series addresses trends and topics that would be discussed at Cannes Lions 2020. Verizon Media’s Chief Business Officer joins Terence Kawaja in the first installation of Virtual Cannes Conversations hosted by LUMA. WEBINAR FOCUS Content consumption is on the rise, new hobbies and forms of entertainment are taking flight and, globally, people are looking for new outlets to explore their passions.Keep Reading
LUMA Content 

MediaVillage: Future of Media Mergers & Acquisitions

Terry Kawaja, CEO & Founder of LUMA Partners, creator of the LUMAscape, and inspiration behind the industry’s most entertaining B2B videos, joins Jack Myers for a Zoom Leadership Conversation. Terry has been instrumental in the explosion of M&A activity in the media industry’s tech sector for more than two decades and he has strong opinions about the industry’s future, many of which he’ll share for the first time in his wide-ranging conversation with MediaVillage founder Jack Myers. Click the button to watch the interview.Keep Reading
LUMA Content 

Radical Candor

Groupthink, corporate think, and pay-to-play prevent objective discussions and it often seems the marketing industry, in particular, suffers from status-quo thinking despite rapid changes that warrant candid dialogue. Famously unfiltered LUMA CEO Terry Kawaja joins in dialogue with Rishad Tobaccowala on the topic of Radical Candor.Keep Reading
LUMA Content 

Careers in the Time of Crisis

The global pandemic effectively disrupted the economic structure of multiple industries resulting in thousands of furloughed and laid-off professionals. Overnight, many employment positions and opportunities vanished, and even more are threatened. Acclaimed author J. Kelly Hoey joins Terence Kawaja for an in-depth discussion on approaches to career strategies in times of crisis.Keep Reading
LUMA Content 

The Art of the Exit

LUMA walks through their thesis on how strategic corporate development should be done to optimize outcomes. It’s the secret sauce behind their over-market transaction valuations. Watch and learn the right way to address the single most important decision in your company’s success. QUICK LOOK 03:53 – Not All Exits Are Equal 13:03 – Strategic Deals, What Are They?Keep Reading
LUMA Content 

The Future of Podcasting

It’s been said that we are in the “Golden Age of Podcasts” as creation, consumption and monetization of podcasts have exploded over the last few years. Spotify’s Sheila Spence & LUMA’s Terence Kawaja and Conor McKenna discuss the future of podcasting and what lies ahead for this growing sector.Keep Reading
LUMA Content 

Creative and the Consumer

Creative is a key component to advertising, marketing and customer experience. Yet the industry has often approached the subject without sufficient mind to the consumer who now requires a different experience. You & Mr Jones’ David Jones and Terry Kawaja discuss where the industry went wrong and how it can now leverage technology to drive innovation and change to suit the consumer.Keep Reading
LUMA Content 

Superpowers Podcast: Stand Up Investment Banker

Bill Wise (Mediaocean) and Chris Cunningham (C2 Ventures) talk with the hilarious Terence Kawaja, Founder and CEO of the investment bank LUMA Partners. Terence brightened the video conference with his engaging storytelling and unique views on the intersection between digital media and marketing.Keep Reading
LUMA Content 

Simulmedia Live: Future of TV

Simulmedia CMO Matt Collins and LUMA CEO Terence Kawaja discuss the distribution of linear TV, SVOD vs. AVOD, the current state of Convergent TV, and how OTT is stacking up for providers. Watch Simulmedia Live: Future of TV webinar here.Keep Reading
LUMA Content 

The Future of D2C Brands

Mack Weldon Founder & CEO Brian Berger and LUMA CEO Terry Kawaja discuss the Future of D2C Brands. This promising category of marketers got off to an incredible start with double-digit market share gains and more than $10 billion in acquisitions, but it now faces headwinds from rising acquisition costs to increased competition from the incumbents as well as COVID-19.Keep Reading
LUMA Content 

Emerging Trends in Marketing

Terence Kawaja and Geoff Ramsey of eMarketer to parse the shiny new objects that fascinate the marketing world. Together, they take an objective assessment of the hype generated by the ubiquitous buzzwords and TLAs to determine which ones are real and which ones are B.S.Keep Reading
LUMA Content 

State of Industry Consolidation

Terry Kawaja puts the Ad Tech and Martech sector’s current consolidation phase in perspective and prognosticates what we can expect going forward. With special guest Ana Milicevic from Sparrow Advisers, they discuss the long term case for optimism in the sector, describe the four main areas of deal activity and specifically address the impact of the Coronavirus crisis on deal-making.Keep Reading
LUMA Content 

Comedy in Business

Terry talks about one of his big passions: comedy. In particular, he will discuss using comedy in a business context: why he does it, the science behind it and comedy’s undeniable effectiveness, complete with personal anecdotes of comedic applications throughout his career. QUICK LOOK 06:00 – Why Use Comedy in Business?Keep Reading
LUMA Content 

Identity and Consumer Privacy

The Identity and Consumer Privacy webinar takes a look at the media and marketing sector from the perspective of the need for, opportunity with, and constraints on consumer data. As more media becomes addressable, identity has become the keystone of data-driven marketing, let alone all consumer touchpoints. The webinar features a presentation and commentary by Terry Kawaja and Brian Andersen.Keep Reading
LUMA Content 

Stream Wars and the Future of TV

Stream Wars and the Future of TV draws observations about the current state of TV from the perspectives of the consumer, the media companies, and the digital challengers and examine strategies that legacy media and advertising players need to adopt to survive their existential battle with big tech. The webinar features a presentation and commentary by LUMA CEO Terry Kawaja and Rich Greenfield of research firm LightShed Partners.Keep Reading
LUMA Content 

The Best of Cannes Lions 2019: DTC and Media Companies

The Paley Center for Media hosted a conversation highlighting the best of Cannes Lions 2019 as part of exciting Paley Next Big Thing series. The panel of media leaders included Richard Guest (Global Digital Officer, DDB Worldwide Communications Group), Michael Kassan (Chairman & CEO, MediaLink), and LUMA’s Terence Kawaja, moderated by Jonathan Miller (CEO, Integrated Media Company).Keep Reading
LUMA Content 

The Best of Cannes Lions 2019: Brandformance

The Paley Center for Media focused on brandformance during Paley Next Big Thing series while exploring the best of Cannes Lions 2019. The panel of media leaders included Richard Guest (Global Digital Officer, DDB Worldwide Communications Group), Michael Kassan (Chairman & CEO, MediaLink); and Terence Kawaja (CEO & Founder, LUMA Partners), moderated by Jonathan Miller (CEO, Integrated Media Company).Keep Reading
LUMA Content 

The Best of Cannes Lions 2019: Brand Culture

The Paley Center for Media hosted a conversation highlighting the best of Cannes Lions 2019 as part of our exciting Paley Next Big Thing series. The panel of media leaders included Richard Guest (Global Digital Officer, DDB Worldwide Communications Group), Michael Kassan (Chairman & CEO, MediaLink), and LUMA’s Terence Kawaja, moderated by Jonathan Miller (CEO, Integrated Media Company). The conversation included a look at brand culture.Keep Reading
Videos 

META LUMAscape

This video provides an overview of the 18 LUMAscapes that map over 4,000 companies in the digital media and marketing ecosystem.Keep Reading