Explore the emerging MarTech plot lines for 2021 Terence Kawaja shares his vision of 2021 and the massive opportunities he foresees in Data, D2C, Holistic Measurement, Addressable TV and MarTech Mergers & Acquisitions. Check out for LUMA’s 2020 Full Year Market Report an in-depth analysis of the digital ecosystem and the trends activating M&A activity into 2021.Keep Reading
Customer data platforms (CDPs) are broadly understood as a marketer’s tool, but their true value extends well beyond the rationale of incremental marketing effectiveness. This on-demand webinar, moderated by LUMA Partners Co-Founder Brian Andersen, dives into how Alaska Airlines and DICK’S Sporting Goods are using their customer data to drive internal engagement, prove value, and create next-level experiences for their customers.Keep Reading
This week on the Big Story, we look at trust in the market as cataloged by LUMA Partners, and the antitrust case against Facebook, Google, Apple and Amazon, as cataloged by a House Judiciary subcommittee. LUMA VP Conor McKenna swings by to lead us through Q3 M&A activity in a wide-ranging conversation that looks at why investor confidence is returning and where specifically the investment is happening. Click the link to listen to the discussion.Keep Reading
Terence “Terry” Kawaja is not where you think he’s from. Beyond being a thought leader in media / marketing / tech, Terry’s the Founder & CEO of LUMA Partners (a leading investment ban), a seasoned pro with 25+ years’ experience advising $300+ billion – including outcomes with companies like Snapchat, Salesforce, AT&T, Foursquare, and many other pivotal deals in the space. In the boardroom or on the big stage, Terry brings a distinct blend of humor and data – with a straightforward style that is NEVER afraid to tell it like it is.Keep Reading
Industry leaders Penry Price, Vice President of Marketing Solutions for LinkedIn, Gabe Rogol, CEO of Demandbase, and Jon Miller, CEO & Co-Founder of Engagio join LUMA’s Brian Andersen in a discussion spanning account-based marketing, identity, measurement, the sales/marketing ecosystem, and current market dynamics in the time of COVID-19.Keep Reading
LUMA Partner Dick Filippini and Freemium Economics author & Mobile Dev Memo Media Strategist Eric Seufert deliver high-level insights into the current state of the mobile apps economy. Together, they discuss the advertising opportunity in gaming, TikTok’s explosive growth, the state of play for in-app bidding, a review of leading creative formats, and what to expect as the market continues to mature.Keep Reading
With disruption comes new opportunities and new ways to connect like never before. LUMA’s new webinar series addresses trends and topics that would be discussed at Cannes Lions 2020. Verizon Media’s Chief Business Officer joins Terence Kawaja in the first installation of Virtual Cannes Conversations hosted by LUMA. WEBINAR FOCUS Content consumption is on the rise, new hobbies and forms of entertainment are taking flight and, globally, people are looking for new outlets to explore their passions.Keep Reading
Terry Kawaja, CEO & Founder of LUMA Partners, creator of the LUMAscape, and inspiration behind the industry’s most entertaining B2B videos, joins Jack Myers for a Zoom Leadership Conversation. Terry has been instrumental in the explosion of M&A activity in the media industry’s tech sector for more than two decades and he has strong opinions about the industry’s future, many of which he’ll share for the first time in his wide-ranging conversation with MediaVillage founder Jack Myers. Click the button to watch the interview.Keep Reading
Groupthink, corporate think, and pay-to-play prevent objective discussions and it often seems the marketing industry, in particular, suffers from status-quo thinking despite rapid changes that warrant candid dialogue. Famously unfiltered LUMA CEO Terry Kawaja joins in dialogue with Rishad Tobaccowala on the topic of Radical Candor.Keep Reading
The global pandemic effectively disrupted the economic structure of multiple industries resulting in thousands of furloughed and laid-off professionals. Overnight, many employment positions and opportunities vanished, and even more are threatened. Acclaimed author J. Kelly Hoey joins Terence Kawaja for an in-depth discussion on approaches to career strategies in times of crisis.Keep Reading
LUMA walks through their thesis on how strategic corporate development should be done to optimize outcomes. It’s the secret sauce behind their over-market transaction valuations. Watch and learn the right way to address the single most important decision in your company’s success. QUICK LOOK 03:53 – Not All Exits Are Equal 13:03 – Strategic Deals, What Are They?Keep Reading
Terence Kawaja and Brad Berens take a closer look at the tech business and how companies are faring in a Covid-19 environment. Click the link to view the conversation.Keep Reading
It’s been said that we are in the “Golden Age of Podcasts” as creation, consumption and monetization of podcasts have exploded over the last few years. Spotify’s Sheila Spence & LUMA’s Terence Kawaja and Conor McKenna discuss the future of podcasting and what lies ahead for this growing sector.Keep Reading
Creative is a key component to advertising, marketing and customer experience. Yet the industry has often approached the subject without sufficient mind to the consumer who now requires a different experience. You & Mr Jones’ David Jones and Terry Kawaja discuss where the industry went wrong and how it can now leverage technology to drive innovation and change to suit the consumer.Keep Reading
Like much of the world, COVID-19 is also transforming ad tech and the everyday lives of marketers and brands. LUMA CEO Terence Kawaja join an engaging fireside chat with Kochava CEO Charles Manning. Click the link to view the conversation.Keep Reading
Bill Wise (Mediaocean) and Chris Cunningham (C2 Ventures) talk with the hilarious Terence Kawaja, Founder and CEO of the investment bank LUMA Partners. Terence brightened the video conference with his engaging storytelling and unique views on the intersection between digital media and marketing.Keep Reading
Simulmedia CMO Matt Collins and LUMA CEO Terence Kawaja discuss the distribution of linear TV, SVOD vs. AVOD, the current state of Convergent TV, and how OTT is stacking up for providers. Watch Simulmedia Live: Future of TV webinar here.Keep Reading
Mack Weldon Founder & CEO Brian Berger and LUMA CEO Terry Kawaja discuss the Future of D2C Brands. This promising category of marketers got off to an incredible start with double-digit market share gains and more than $10 billion in acquisitions, but it now faces headwinds from rising acquisition costs to increased competition from the incumbents as well as COVID-19.Keep Reading
Terence Kawaja and Geoff Ramsey of eMarketer to parse the shiny new objects that fascinate the marketing world. Together, they take an objective assessment of the hype generated by the ubiquitous buzzwords and TLAs to determine which ones are real and which ones are B.S.Keep Reading
Terry Kawaja puts the Ad Tech and Martech sector’s current consolidation phase in perspective and prognosticates what we can expect going forward. With special guest Ana Milicevic from Sparrow Advisers, they discuss the long term case for optimism in the sector, describe the four main areas of deal activity and specifically address the impact of the Coronavirus crisis on deal-making.Keep Reading
Terry talks about one of his big passions: comedy. In particular, he will discuss using comedy in a business context: why he does it, the science behind it and comedy’s undeniable effectiveness, complete with personal anecdotes of comedic applications throughout his career. QUICK LOOK 06:00 – Why Use Comedy in Business?Keep Reading
The Identity and Consumer Privacy webinar takes a look at the media and marketing sector from the perspective of the need for, opportunity with, and constraints on consumer data. As more media becomes addressable, identity has become the keystone of data-driven marketing, let alone all consumer touchpoints. The webinar features a presentation and commentary by Terry Kawaja and Brian Andersen.Keep Reading
Stream Wars and the Future of TV draws observations about the current state of TV from the perspectives of the consumer, the media companies, and the digital challengers and examine strategies that legacy media and advertising players need to adopt to survive their existential battle with big tech. The webinar features a presentation and commentary by LUMA CEO Terry Kawaja and Rich Greenfield of research firm LightShed Partners.Keep Reading
The Paley Center for Media hosted a conversation highlighting the best of Cannes Lions 2019 as part of exciting Paley Next Big Thing series. The panel of media leaders included Richard Guest (Global Digital Officer, DDB Worldwide Communications Group), Michael Kassan (Chairman & CEO, MediaLink), and LUMA’s Terence Kawaja, moderated by Jonathan Miller (CEO, Integrated Media Company).Keep Reading
The Paley Center for Media focused on brandformance during Paley Next Big Thing series while exploring the best of Cannes Lions 2019. The panel of media leaders included Richard Guest (Global Digital Officer, DDB Worldwide Communications Group), Michael Kassan (Chairman & CEO, MediaLink); and Terence Kawaja (CEO & Founder, LUMA Partners), moderated by Jonathan Miller (CEO, Integrated Media Company).Keep Reading
The Paley Center for Media hosted a conversation highlighting the best of Cannes Lions 2019 as part of our exciting Paley Next Big Thing series. The panel of media leaders included Richard Guest (Global Digital Officer, DDB Worldwide Communications Group), Michael Kassan (Chairman & CEO, MediaLink), and LUMA’s Terence Kawaja, moderated by Jonathan Miller (CEO, Integrated Media Company). The conversation included a look at brand culture.Keep Reading
LUMA CEO Terry Kawaja highlights the top trends marketers need to be aware of to drive growth in their businesses.Keep Reading
LUMA Partner & Co-Founder Brian Andersen dives into the future of data with Signal’s Joe Doran and Jay Stocki. Get the full scoop in Signal’s ‘3 Data-First Trends for 2019’ webinar.Keep Reading
LUMA partner Brian Andersen presents “The Map For 2019” at AdExchanger’s Industry Preview conference in NYC on January 24, 2019.Keep Reading
LUMA’s Terry Kawaja presents Fire Your CMO: Marketing’s Future Will Not Resemble Its Past at DPAA Video Everywhere Summit 2018.Keep Reading
LUMA’s Terence Kawaja presents midflight on Lufthansa’s FlyingLab across the Atlantic to dmexco in Germany.Keep Reading
Orchestrating the Future by Brian Andersen at AdExchanger’s Industry Preview 2017Keep Reading
This video provides an overview of the 18 LUMAscapes that map over 4,000 companies in the digital media and marketing ecosystem.Keep Reading
LUMA Partners hosted its 7th annual Digital Media Summit on May 20, 2015 in New York City.Keep Reading
LUMA Partners hosts its 7th annual Digital Media Summit on May 20, 2015 during Internet Week NY.Keep Reading
Winners & Losers Episode 13 from L2 Inc on Vimeo.Keep Reading
Mention “the slide” to any industry vet and they’ll immediately know that you’re talking about Terry Kawaja’s infamous “LUMAscapes”.Keep Reading