Introducing the “Foundational” LUMAscapes
For years, LUMA has mapped the intermediaries of the Digital Media and Marketing ecosystem. These maps have always included Marketers, Agencies and Publishers, albeit in an aggregated way.Keep Reading
The Meta LUMAscape
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SGN Has Agreed to Acquire TinyCo
On Tuesday, July 5th, SGN announced the acquisition of TinyCo, the mobile gaming pioneer behind hit titles including Family Guy: The Quest for Stuff and Marvel Avengers Academy. Suli Ali, TinyCo’s founder & CEO and his 125-person team will help SGN expand into builder and simulation games and strengthen its position as a mobile gaming entertainment franchise, with TinyCo’s demonstrated ability to launch successful games incorporating IP from the world’s biggest brands.Keep Reading
LUMA’s Digital Media Summit 2016
LUMA’s 8th Digital Media Summit was a huge success and that’s thanks to the 500 industry decision makers, including over 300 CEOs, 100 investors and 100 strategic buyers that participated.Keep Reading
The Marketing Cloud War Heats Up
It has been a big week for MarTech M&A. Yesterday it was announced that Vista Equity Partners is acquiring Marketo for $1.8B. Today, Salesforce announced it is acquiring Demandware for $2.7B.Keep Reading
Introducing the Knowledge LUMAscape
Digital media and marketing is a complex, dynamic and often convoluted space. Understanding the ecosystem is essential for all constituents from marketers to agencies, publishers, tech intermediaries and investors.Keep Reading
(More Than) A Few Good Brands
See the VideoLUMA Partners App for iPad by Xtopoly, Inc.
The LUMA Partners App provides access to digital media industry landscapes (“LUMAscapes”) across Display, Mobile, Video, Social, Search, Gaming, and Marketing Technology.Keep Reading