LUMA CEO Terence Kawaja’s latest tweet throws down the “election” gauntlet for CES attendees to choose between speakers Mediaocean’s CEO Bill Wise and the White House’s Advisor to the President Ivanka Trump. Both speakers are scheduled to appear on separate stages same time. Click the button below to check out AdAge’s take on the post.Keep Reading

Last year, Direct to Consumer (D2C) brands stole the show, most notably in Terry Kawaja’s presentation, ‘Fire your CMO‘ presentation. This year, as first-time sponsors, we were surprised that D2C brands were largely absent from both the stage and the conference floor. Click the button to read the full article.Keep Reading

SANTA BARBARA — The marketing industry has been thrown into turmoil by a collection of digital privacy scandals and regulatory responses that have changed the nature of ad targeting. But it will recover as one which executes similar opportunities on a different basis. That is according to one of the arch dealmakers responsible for stewarding billions of dollars in ad-tech M&A activity in the last few years.Keep Reading

McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and decision logic tech startup Dynamic Yield in March.Keep Reading

Last month, French ad holding giant Publicis announced that it was shelling out $4.4 billion to acquire Alliance Data’s Epsilon marketing unit to bolster its data capabilities and expand its digital business in North America. That move makes the company more relevant to its clients, Rishad Tobaccowala, Publicis’ chief growth officer, said, speaking to former GroupM executive Rob Norman at the LUMA’s Digital Media Summit on Tuesday in New York City.Keep Reading

In Westwood One and LeadsRx first-ever direct-to-consumer media attribution and awareness report, a historical account of direct-to-consumer (D2C) brands effect on digital media & radio and the projection of their future are accessed with insights from digital industry leaders.Keep Reading

To maintain incremental growth, today’s direct-to-consumer (DTC) darlings are looking to expand beyond the digital sandbox where they grew up. After years of slathering on the search and Facebook ads, DTC brands are approaching a saturation point in these channels.Keep Reading

Many of the hot brands in retail today didn’t exist a decade ago. But now, backed by big-time venture capital, new direct-to-consumer players are making enough waves in the retail landscape that heritage players are forced to pay attention. Larger brands caught dueling for consumer dollars might do well to adopt some of the marketing strategies that startup brands have deployed from infancy. Check out LUMA’s Terry Kawaja in AdAge’s latest article.Keep Reading

With 2018 in the rearview mirror, a few of the year’s main events still appear larger than life. AdAge highlights 10 stories that will continue to reverberate through the media and marketing industries well into 2019 and beyond.Keep Reading

Direct-to-Consumer Brand Success Offers Lessons for All Marketers November 1, 2018 by Terry Kawaja, Founder and CEO, LUMA Partners A week ago I delivered my keynote presentation to an overflow ballroom at the Association of National Advertisers’ (ANA) Masters of Marketing conference in Orlando, Florida. My provocative title, Fire Your CMO: Marketing’s Future Will Not Resemble Its Past, was designed to drive tune in (check the box) and get marketers thinking hard (another check) by examining the Direct-to-Consumer (D2C) phenomenon that is sweeping marketing.Keep Reading

DPAA President and CEO Barry Frey caught up with LUMA CEO Terry Kawaja for a quick look at LUMA and what Terry will be addressing at the Video Everywhere Summit on October 30.Keep Reading

LUMA CEO Terry Kawaja sits down with the Association of National Advertisers’ Group EVP Bill Duggan for a one-on-one interview on LUMA, the new LUMAscapes, and Terry’s speaking engagement at the ANA Masters of Marketing Conference set for October 24, 2018.Keep Reading

While there are tactical ways to make advertising more relevant, Terry Kawaja believes there’s a bigger concept at play: relegating interruptive advertising to the past. The CEO & Founder of LUMA will be one of some 250 industry leaders attending The Relevance Conference hosted by AT&T in Santa Barbara on Sept. 24-26. On the opening day he will join Otter Media’s Tony Goncalvez and others on a panel titled Putting A Price On Content that will explore the “happy medium” between paid subscription models and ad-supported media.Keep Reading

AdExchanger Talks is a podcast focused on data-driven marketing. This week’s podcast guest LUMA Partners CEO Terry Kawaja talks about LUMA’s approach and shares his current view on the market.Keep Reading

Just a week after its $85bn Time Warner takeover was rubber-stamped, US telco AT&T is reportedly in talks to purchase adtech outfit AppNexus, in a move that would better enable it to take on the likes of Facebook and Google.Keep Reading

Speaking at the 2018 Digital Media Summit, in New York City, Sorrell spoke on stage with LUMA Partners chief executive Terence Kawaja about his thoughts on the current media landscape, including where the biggest opportunities lie, with the former WPP chief describing the period since his WPP exit as “a fresh start”.Keep Reading

Sir Martin Sorrell, the former chief executive of advertising giant WPP Plc, described himself as a “realist” regarding the challenges facing traditional media and advertising companies and emphasized the need for scale during an interview at an ad-industry event. On stage with LUMA Partners CEO Terence Kawaja at the company’s Digital Media Summit in New York on Tuesday, Mr. Sorrell continued to point to the growing advertising and programming strength of Amazon.com Inc. and its potential to challenge television companies as well as the advertising duopoly of Google and Facebook Inc.Keep Reading

ESPN’s first attempt to cut out the cable guy and bring sports programming directly to consumers launched on Thursday. Its new streaming video product, ESPN+, comes wrapped inside a re-launched ESPN app and costs $4.99 a month.Keep Reading

For mar tech companies, General Data Protection Regulation (GDPR) preparation starts by acknowledging that they handle personal data.Keep Reading

LUMA’s founder and CEO, Terry Kawaja, billed 2017 as a period for “healthy clean-up” in the media and marketing space, as a number of public ad tech firms trading at low valuations were acquired or taken private.Keep Reading

Terrence Kawaja, co-founder and chief executive of investment bank Luma Partners, points to his outfit’s recent market report which demonstrates that the total number of M&A deals in the US digital media sector between 2016 and 2017 rose from 236 to 252.Keep Reading

The ad tech industry also saw what Luma Partners CEO and founder Terence Kawaja called the Great Ad Tech Cleanup, wherein he predicted no public ad tech company will have an I/O model by Q1 2018.Keep Reading

It’s been a long time since industry analysts expressed optimism about the fate of big-box retailers, but a ray of light just crept in. Wal-Mart, Best Buy and Home Depot each topped earnings estimates and demonstrated strong year-over-year growth.Keep Reading

ad:tech New York 2017, the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers, announced the recipients of the 2017 ad:tech Industry Achievement Award: Randall Rothenberg, President and CEO, Interactive Advertising Bureau (IAB); Terence Kawaja, Founder and CEO, LUMA; Pam Horan, Co-Founder, Horan MediaTech Advisors; and Heidi Browning, Chief Marketing Officer and Executive Vice President, National Hockey League.Keep Reading

Once a well-kept secret among German media and ad tech executives, Dmexco has evolved into a sprawling monster of a trade show, the tentpole, global event in the digital marketing calendar.Keep Reading

If you’ve been to a digital media event, you’ve seen the LUMAscape, showing the vast number of programmatic advertising firms that dot the industry. Some see innovations; others see a mess. LUMA founder Terry Kawaja sees opportunity.Keep Reading

Business Insider caught up with Terry at the Cannes Lions in the South of France where he told us what he sees in the future of media and tech. We talked about Snapchat, Sprinklr, the upcoming Appnexus IPO, and whether it’s a good idea for cable companies like Verizon to buy media companies like Yahoo and AOL.Keep Reading

Is our new targeted content platform AdTechVillage already a tear-down? Recent media stories are already calling for the demise of adtech: The AdTech Forest is Falling, Online Advertising is Corrupt at Its Core, Brands Need to Fire AdTech. I believe all this discussion about the fate of adtech actually makes it one of the most fascinating topics to watch.Keep Reading

“There have been numerous articles published about the convergence of ad tech and mar tech, and whether it’s happening or not.Keep Reading

After demystifying the multi-billion digital marketing industry in a presentation last year, the investment bank LUMA Partners has just released its annual State of Digital Marketing presentation.Keep Reading

For companies in the crowded online advertising sector it’s been a bumpy ride in the past few years.Keep Reading

Are the Chinese buyers that have been feasting on Western ad tech companies just starting on their appetizers?Keep Reading

The distinction between the two sectors is increasingly blurring, but investors say a predictable revenue model is key.Keep Reading

Another day, another Chinese group splashing out on ad tech.Keep Reading

The threats are mounting. With challenges like viewability, fraud and ad blocking rising, the online ad industry could risk falling, just as Rome’s empire did before it.Keep Reading

It’s not entirely gloomy. One of the sector’s seasoned watchers and deal advisors, LUMA Partners CEO Terence Kawaja, describes the segment’s situation as “a tale of two cities”.Keep Reading

Study Finds Only 40% of Digital Buys Going to Working Media.Keep Reading

It ocurred to me in that moment that a LUMAscape has been shown or referenced in greater than half of the many presentations and sessions on adtech that I’ve seen.I immediately began reflecting on why. Before I expound on why, let’s start with what.Keep Reading

“Much has changed in the agency world since then, and that change is accelerating with the growing presence of data and software in the mix.Keep Reading

LUMA Partners CEO Terry Kawaja explains why investors will be mindful of FitBit’s valuation ahead of its IPO.Keep Reading

As the now-well-known LUMAscape from LUMA Partners denotes, the ad tech sector is dense, complicated, and poorly understood (even by people who work in the industry): Agency trading desks, ad servers, verification companies, data management platforms, exchanges, demand-side platforms, supply-side-platforms, the list goes on. And that size and complexity not necessarily a sign of health.Keep Reading

It is with great pleasure that I announce a major expansion of the LUMA partnership. Joining LUMA Partners in our West Coast offices are Mark Greenbaum (second from left) and Dick Filippini (far left); two very experienced bankers from GCA Savvian.Keep Reading

LUMA partners CEO Terence Kawaja says 2015 will see ongoing video tech momentum after the “inflection year” of 2014.Keep Reading

Investment banker Terence Kawaja is a big-time player in the advertising technology field. His advisory firm, LUMA Partners, has worked to help companies like Google and Yahoo make multimillion-dollar acquisitions, and his industry knowledge makes him one of the tech world’s most respected minds. He is also, it seems, something of a goof.Keep Reading

The founder and CEO of LUMA Partners LLC neatly separated all the major players into two sets, and for about a half an hour Kawaja explained how they’re different, how they’re the same and how ultimately they will work with each other.Keep Reading

This past summer, trade press commentary focused on the impending doom of the Ad Tech space, pointing to the industry’s fragmentation and noting the underperformance of recent IPOs: Millennial Media (MM), Tremor Video (TRMR) and YuMe (YUME). The tides quickly shifted in the fall when Rocket Fuel (FUEL) went public and finished up nearly 100% on its first day of trading. The following month, Criteo (CRTO) also had a successful IPO and, along with Rocket Fuel, trades at higher multiples than the first batch of deals with a market cap well north of a billion dollars.Keep Reading

Ad-Tech Companies Struggle to Sell Themselves to Wall Street.Keep Reading

According to Gartner, by 2015 the technology budget of CMOs will likely exceed that of CIOs. There is no question that marketing has become more data-driven and technology-driven than in the past. “Analytics,” “algorithms,” “optimization” – terms that in the past were typically relegated to the cubicles of specialized marketing analysts – are now part of the daily conversation in the CMO suite. Much has been written about audience targeting, programmatic buying, real-time bidding, data management, etc., showcasing impressive advances made in advertising over the past few years.Keep Reading

Terence Kawaja, founder and CEO at LUMA Partners, has surveyed the past few week’s notable deals — demand side platforms MediaMath’s acquisition of Akamai’s Advertising Decision Solutions (ADS) unit (which his firm helped broker); exchange platform AppNexus’ $75 million venture capital funding; and the shuttering of adBrite’s exchange business.Keep Reading

Terence Kawaja is Founder and CEO of LUMA Partners, a strategic advisory firm focused at the intersection of media and technology. Terence is a seasoned investment banker with more than 20 years of experience and has advised on over $250 billion of transactions.Keep Reading

Here’s the latest chart from investment bankers Luma Partners.Keep Reading

The biggest challenge an ad solutions provider faces in a pitch session these days in that damnable “Luma Chart,” says Criteo President Greg Coleman. The former sales exec from Huffington Post, Yahoo and AOL now heads the international retargeting company and says that he knows his audience of marketers have heard it all before. “I say thanks for your time, and then I will ask them to promise me they won’t listen to anything I am about to tell them.Keep Reading