A growing variety of eCommerce sites are selling digital advertising, giving brands a chance to reach consumers as they research what they want to buy – and follow through with a purchase. “This really started in the retail media side of things … Amazon and other big players. They had tons of digital consumers coming to their site,” Conor McKenna, Director at LUMA Partners notes in his interview with Beet.TV Click the button to watch the interview and read key points.Keep Reading

Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to make a convincing argument. “It’s amazing that an industry that creates messaging to sell things to people has done such a poor job communicating this very basic value exchange,” said Ana Milicevic, principal and co-founder of digital consultancy Sparrow Advisers, speaking at LUMA’s Digital Media Summit earlier this week. Click the button to read the full article.Keep Reading

A record number of advertising and marketing technology companies went public last year, according to the 2021 Full Year Market Report from LUMA Partners, a leading media and marketing investment firm. Deal volume among ad tech, marketing tech and digital media companies soared 82% year-over-year. Why it matters: It wasn’t long ago that investors were pulling back from the ad tech industry, fearing it would crumble as the sector moved away from tracking cookies and toward privacy-focused targeting solutions. Get market news worthy of your time with Axios Markets. Subscribe for free.Keep Reading

There’s been an explosion in advertising and marketing tech deals this year, according to new data, a sign of life for a sector that not long ago was looking ready to crumble with the deprecation of third-party tracking cookies. Why it matters: A collision of recent events — including the surge in e-commerce, gaming and streaming during the pandemic, a massive recovery in advertising, and the race to replace cookies — has made ad and marketing tech firms more palatable to public shareholders and more intriguing to private investors. Click the link to read the full article.Keep Reading

2021 has tremendous potential for exponential M&A activity based on 8 elements affecting the public market and digital media, marketing & technology industries. Terry projects these elements will lead to “the mother of all M&A booms.” 8 Elements Affecting M&A Activity: Economic Recovery Digital Acceleration Changing Floorplates Triopoly Headwinds Private Equity Appetite Corporate Restructuring Buyer Currency Public Company Competition Click the link to read the full article.Keep Reading

Known as SPACs, these shell companies allow businesses to sell shares to the public with different disclosure than usual. What could go wrong? SPAC stands for special purpose acquisition company, the biggest thing in financial markets of the moment. Hundreds of these publicly traded shell companies are being created by everyone from KKR, the leveraged-buyout firm, to Alex Rodriguez, the baseball player turned entrepreneur. Just on Tuesday, the football player Colin Kaepernick filed for his own $250 million SPAC. These vehicles have only one purpose: to find a private company and buy it, usually within two years.Keep Reading

It was a difficult year for dealmakers to describe. Early on, the pandemic made the notion of corporate takeovers seem, for a few months, like something from a lost era. But then came a burst of activity like few had ever seen before, even as the health crisis raged. Amid the twists and turns, the single biggest thing on merger advisers’ minds can be summed up in four letters: SPAC. To view the SPAC LUMAscape, click here. Click the button to read the article.Keep Reading

Comcast’s ad-tech division FreeWheel is to acquire Beeswax, a buy-side startup headed by influential programmatic personality Ari Paparo. Financial terms of the deal were not disclosed, and the transaction is expected to close in January 2021 pending regulatory approval. It comes at a time when mergers and acquisitions in the ad-tech sector are starting to ramp up after the economic impact of the Covid-19 pandemic caused a hiatus in dealmaking activity. Click the button to read the article.Keep Reading

The uncertainty about the final outcome of the race for the White House is a temporary situation. But the condition that resulted in delayed and confused results may have a more lasting impact on what advertising, media, marketing and technology businesses face over the next four years.Keep Reading

Digital media and marketing-focused investment bank LUMA Partners has released its Market Report for Q3 of 2020. Covering the performances of both public and private markets, the report recorded a slight improvement from the troubling results of Q2. For the LUMA’s Q3 2020 Market Report , click here Click the button to read the article.Keep Reading

Havas Media North America’s Executive Vice-President told Campaign that their US Marketplace covers most of the media on LUMA’s Black LUMAscape. Click the button to view the article. For the Black LUMAscape, click here.Keep Reading

CEO Terence Kawaja was spurred to action following nationwide unrest and BLM protests. Going on the reasoning that one useful way of helping the Black community is by supporting Black-owned businesses, Kawaja decided to create a new Lumascape to identify those very firms. The result is the aptly named Black LUMAscape, which debuts today. Click the button to read the full article.Keep Reading

Despite online audiences and engagement spiking amid global stay-at-home orders, the economic impact of the Covid-19 pandemic has not spared the digital ad market. The pandemic has laid waste to bottom lines and upped the pressure for companies to bulk up or bow out. Yet despite it all, some players are still finding ways to thrive. Click the button to review Terence Kawaja, Founder and CEO of noted investment bank LUMA Partners, thoughts on how AdTech will fare amid this environment.Keep Reading

I’d like to compare the ad industry to gnats. The kind that bite the back of an elephant. The elephant in this case is a metaphor for Facebook. And as annoying as those gnats might seem to the elephant — if it can feel them at all — it’s unlikely to change its direction. Here’s why.Keep Reading

Terence Kawaja, CEO of LUMA Partners talks about the early days of the CTV streaming competition with Bloomberg’s Lisa Abramowicz and Paul Sweeney.Keep Reading

2019 started slow for ad tech M&A, but merger activity gained steam and the fourth quarter was one of the most active in recent memory. The number of scaled deals worth $100 million or more across Ad Tech, MarTech and digital media grew nearly 20% over 2018 levels. And to what does Ad Tech owe this great bounty? LUMA’s VP Conor McKenna highlights Ad Tech surprising growth in 2019 and what lies ahead for 2020. Click the button below to check out the AdExchange article.Keep Reading

Terence Kawaja, CEO of LUMA Partners talks about growing digital and streaming competition with Bloomberg’s Lisa Abramowicz and Paul Sweeney.Keep Reading

Direct-to-consumer brands were born out of — or so founders say — a desire to do everything, cutting out middlemen like retail partners and establishing direct connections with customers that create a feedback loop of insight-fueled product development. The goal was to build better brands with fewer hands in the pot. But online growth has proven to be far from limitless.Keep Reading

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Ruben Schreurs, CEO, Digital Decisions, to discuss the latest news in ad tech and martech including diving into LUMA’s Q2 2019 Market Report.Keep Reading

Last month, Accenture Interactive snapped up independent creative agency Droga5 in its biggest acquisition to date, following similar moves it has made in recent years to become a stronger competitor to ad agencies. But that acquisition spree is over for now as the company turns its attention to organizing its employees around the world, said Nikki Mendonça, global president of Accenture Interactive Operations at LUMA’s Digital Media Summit.Keep Reading

Q1 2019 in a nutshell: Ad tech isn’t doing as poorly as you’d think (all things considered), TV and data are colliding, DTC is sizzling, private equity is still gung-ho on M&A, and so are the marketing clouds. It’s not a bad report card, despite a general sense of caution and trepidation about macro factors in the economy, said Terry Kawaja, CEO and Founder of investment bank LUMA Partners.Keep Reading

In much of the marketing industry, what is old always becomes new again – usually with a different name or new buzzword. The current direct-to-consumer (DTC) craze is no exception. Just look at the DTC Brand LUMAscape created by LUMA, a US investment bank focused on digital media and marketing.Keep Reading

Beet.TV turns 13 and digital elites including LUMA’s Terry Kawaja highlight their journalistic achievements in the digital space.Keep Reading

“On TV And Video” is an AdExchanger column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Terence Kawaja, CEO & Founder at LUMA. Allbirds. Warby Parker. Brandless. Peloton. Dollar Shave Club. Over the past several years, an explosion of relatively young startups has garnered significant market share from major brands, some of which had built up their brand equity over decades. These direct-to-consumer brands – alternatively referred to as D2C or DTC – have done just what the name implies: cut out the middle man to go directly to the consumer.Keep Reading

The number of direct-to-consumer brands is ballooning, as are predictions of the traditional FMCG sector’s demise, yet people underestimate the resilience and capability of the established giants.Keep Reading

LUMA CEO Terence Kawaja, whose LUMAscapes showing the vast jumble of marketing-tech players have been staples at marketing conferences for years, unveiled his latest creation at the ANA Masters of Marketing Conference in Orlando on Thursday. The D2C LUMAscape shows direct-to-consumer startups that have been eating away at big established behemoths like Procter & Gamble Co.Keep Reading

It was the week that the TV industry sounded the alarms. Work together. Change who you are. Or die at the hands of FANG. Prominent media M&A banker Terry Kawaja, CEO of LUMA Partners, gathered 80-plus TV and digital executives at a dinner aimed at tackling some of TV’s thorniest issues in light of the growing FANG power.Keep Reading

LUMA presents “The 2018 Summer of Data” featured in AdExchanger’s “Data-Driven Thinking” series.Keep Reading

AdExchanger’s podcast last week had an interview with LUMA Partners’ founder Terry Kawaja. You probably know a little about him because of his famously crowded LUMAscape slide, which features all the old-time ad tech companies that got a piece of the action between advertiser and publisher in the media buying business. You may notice that many of the companies on that slide are gone. And their demise has probably enriched Kawaja, who seems preternaturally able to spot trends.Keep Reading

Terence Kawaja, chief executive at investment bank LUMA Partners, believes an immediate impact will include US telecoms provider Comcast (which also owns NBCUniversal) tabling an offer for 21st Century Fox, to rival that of the existing proposal by Disney, with others to follow.Keep Reading

There can barely have been a moment in time so filled with anxiety over digital advertising techniques as 2018. In the last few years since the advent of “programmatic”, many ad buyers have become used to using customer data from a variety of sources to piece together profiles that can target audiences through networks, wherever they may be.Keep Reading

Publishers like to pretend that consumers can’t live without content – but if 95% of media brands disappeared tomorrow, no one would care, said Rafat Ali, CEO and founder of travel publisher Skift, at LUMA’s Digital Media Summit in New York City on Tuesday.Keep Reading

Every couple of years, marketing observers play a parlor game called “The Ad Tech Shakeout Cometh,” in which they pontificate about the impending decimation of the ad-tech industry.Keep Reading

A new category has appeared in the LUMAscape, the marketing technology taxonomy defined by investment bank LUMA Partners. It’s called “identity,” and it’s much more than just branding or semantics: It’s a fundamental shift in the way marketers approach their customers — the foundation for all brand engagements.Keep Reading

Simply put, these are your recommended action items for taking advantage of the biggest movements sweeping the digital marketing landscape in 2018. Good luck!Keep Reading

When Terry Kawaja takes in the proceedings at CES, he’s not focused on the “flashy consumer-facing stuff that we see on the show floor.” To the Founder and CEO of investment banking firm Luma Partners, it’s all about sub-trends.Keep Reading

Rather than trying to make the change from generic metrics such as clicks and views to measuring true efficiency in one giant leap, there is a mid-step the industry can take along the path to effectiveness and it involves paying more attention to engagement.Keep Reading

If you spend any time on Twitter and follow any media industry people, you’ll often come away dizzy and fairly certain that every media company is buying everyone. It started a year ago when AT&T announced it had reached an agreement to buy Time Warner. Things really turned upside down when 21st Century Fox — just three years after trying to buy Time Warner — signaled it wanted to sell some assets to Disney. Then on Thursday, it was reported that Comcast may buy some of Fox. Or Verizon may.Keep Reading

2017 State of People-Based Measurement Study Pinpoints Person-Level Data as Key to Understanding the Omnichannel Consumer Journey.Business WireKeep Reading

Amazon’s footprint is becoming ubiquitous, it scale seemingly unassailable and its data-driven consumer intelligence advantage gargantuan but, for other online retailers, all is not lost, according to one marketing industry expert.Keep Reading

Digital offers more precise measurement than most channels, which has helped move the industry from an art to a science, according to Brian Andersen of LUMA Partners.Keep Reading

Who would ever have thought that the world’s biggest festival for celebrating creativity in marketing would have ended up discussing artificial intelligence, blockchain, and cognitive technologies?Keep Reading

The ad tech flotilla has become a fixture of Cannes — and the growing presence of ad tech. Ad tech impresario and content marketing master Terry Kawaja hustled to the marina to gin up a handy ad tech map based on his (in)famous LUMAscape industry charts.Keep Reading

LUMA Partners clocked 13 ad tech deals this quarter with 11 acquisitions valued at more than $100 million, a pace similar to its M&A category results for every quarter over the past year.Keep Reading

“There have been numerous articles published about the convergence of ad tech and mar tech, and whether it’s happening or not.Keep Reading

After demystifying the multi-billion digital marketing industry in a presentation last year, the investment bank LUMA Partners has just released its annual State of Digital Marketing presentation.Keep Reading

LUMA Partners released its latest report analyzing M&A and investment highlights in the marketing automation sector.Keep Reading

Facebook has shifted Atlas, the ad tech platform it acquired from Microsoft in 2013, out of its ad tech group and into its measurement division.Keep Reading

With the first generation of public ad tech outfits facing growing pressure to provide ever-increasing ROI, investors are becoming savvy to the issues that were formerly the sole concern of the elite in the ad tech sector.Keep Reading

If you’re interested in separating the signal from the noise in the digital media echo-chamber then LUMA Partners’ recent 2016 State of Digital Media report is a great place to start.Keep Reading

The investment bank LUMA Partners, the company known for its LUMAscape summaries, has a new presentation on the state of digital media that helpfully explains the biggest trends in the digital media industry in an easy-to-understand way.Keep Reading

Worries about fraud and fragmentation may prompt a shake-out in the crowded online-ad industry.Keep Reading

This investment-bank presentation helps explain the complicated digital marketing industry for normal people.Keep Reading

If you need an indication that an industry is facing an existential crisis, you won’t do much better than one of digital advertising’s most familiar luminaries turning to gore to make a point.Keep Reading

Earlier this year, Terrence Kawaja, well-known investment banker and ad tech divinator, rattled many nerves when he predicted an imminent wave of consolidations and failures in the ad tech sector. Of the roughly 2,000 companies involved in advertising technology, he estimated that no more than 150 will live to see a successful liquidity event.Keep Reading

Firms in the hyper-competitive advertising technology marketplace face challenges as they attempt to overhaul the way ads are bought and sold. You wouldn’t guess that judging by the scene on the French Riviera this week.Keep Reading

Investment banker Terence Kawaja, founder and CEO of LUMA Partners, the company famed for its LUMAscapes, has a new, epic presentation on the state of digital media. It takes a specific focus on digital media and marketing.Keep Reading

More than $15 billion of ad spend will be transacted through programmatic channels this year, and that budget will flow through a famously fragmented set of technology systems. But what specifically are the steps behind a programmatic transaction? How does a single ad move across the LUMAscape? In this post, we will break down the 5 key steps of every programmatic impression.Keep Reading

Industry Preview 2015: Are Enterprise Stacks Shying Away From Media Execution?Keep Reading

While advertising-supported digital media is quickly growing, there are much larger opportunities for adtech companies. This exists in the total addressable market (TAM). This includes e-commerce, retail, e-payments, marketing automation and SAS, says Terence Kawaja, CEO and co-founder of the boutique investment bank LUMA Partners, in this interview with Beet.TV.Keep Reading

The founder and CEO of LUMA Partners LLC neatly separated all the major players into two sets, and for about a half an hour Kawaja explained how they’re different, how they’re the same and how ultimately they will work with each other.Keep Reading

This past summer, trade press commentary focused on the impending doom of the Ad Tech space, pointing to the industry’s fragmentation and noting the underperformance of recent IPOs: Millennial Media (MM), Tremor Video (TRMR) and YuMe (YUME). The tides quickly shifted in the fall when Rocket Fuel (FUEL) went public and finished up nearly 100% on its first day of trading. The following month, Criteo (CRTO) also had a successful IPO and, along with Rocket Fuel, trades at higher multiples than the first batch of deals with a market cap well north of a billion dollars.Keep Reading

Every good story needs a hero. Back when I wrote The Search, that hero was Google – the book wasn’t about Google alone, but Google’s narrative worked to drive the entire story.Keep Reading

According to Gartner, by 2015 the technology budget of CMOs will likely exceed that of CIOs. There is no question that marketing has become more data-driven and technology-driven than in the past. “Analytics,” “algorithms,” “optimization” – terms that in the past were typically relegated to the cubicles of specialized marketing analysts – are now part of the daily conversation in the CMO suite. Much has been written about audience targeting, programmatic buying, real-time bidding, data management, etc., showcasing impressive advances made in advertising over the past few years.Keep Reading

I was talking recently with Edi Immonen of Glome about the idea behind it: turning users into publishers. He used the word “media,” but I’m going with “publishers” for now, because that’s the word used in this graphic (one of many like it — all amazing and excellent) from LUMA partners.Keep Reading

VC-backed ad tech firms have arguably inflicted one big mess on digital advertising.Keep Reading

In the technology world, big companies that buy smaller ones often will map out dozens of potential acquisition targets. Why shouldn’t the start-ups and their investors be able to size up the potential buyers? Now they can.Keep Reading

The advertising-technology field is shaking out, as failed start-ups merge with more-successful peers, non-advertising companies snap up industry players, and venture capitalists show less interest in new investments.WSJKeep Reading