The number of direct-to-consumer brands is ballooning, as are predictions of the traditional FMCG sector’s demise, yet people underestimate the resilience and capability of the established giants.Keep Reading
Direct-to-Consumer Brand Success Offers Lessons for All Marketers November 1, 2018 by Terry Kawaja, Founder and CEO, LUMA Partners A week ago I delivered my keynote presentation to an overflow ballroom at the Association of National Advertisers’ (ANA) Masters of Marketing conference in Orlando, Florida. My provocative title, Fire Your CMO: Marketing’s Future Will Not Resemble Its Past, was designed to drive tune in (check the box) and get marketers thinking hard (another check) by examining the Direct-to-Consumer (D2C) phenomenon that is sweeping marketing.Keep Reading
LUMA CEO Terry Kawaja gave one of the most provocative talks at the Associate of National Advertisers’ annual “Masters of Marketing” conference. He sits down with AdAge to break down why he’s bullish on the direct-to-consumer trend.Keep Reading
The presentation led by investment banker Terry Kawaja of LUMA proved to be one of the more popular sessions at the Association of National Advertisers annual “Masters of Marketing” conference, which drew an estimated 3,000 people to the Rosen Shingle Creek resort in Orlando resort.Keep Reading
LUMA CEO Terence Kawaja, whose LUMAscapes showing the vast jumble of marketing-tech players have been staples at marketing conferences for years, unveiled his latest creation at the ANA Masters of Marketing Conference in Orlando on Thursday. The D2C LUMAscape shows direct-to-consumer startups that have been eating away at big established behemoths like Procter & Gamble Co.Keep Reading
DPAA President and CEO Barry Frey caught up with LUMA CEO Terry Kawaja for a quick look at LUMA and what Terry will be addressing at the Video Everywhere Summit on October 30.Keep Reading
LUMA CEO & Founder Terry Kawaja urged marketers to look at the success models of direct-to-consumer brands at the ANA 2018 Masters of Marketing: Direct Growth conference.Keep Reading
LUMA CEO Terry Kawaja sits down with the Association of National Advertisers’ Group EVP Bill Duggan for a one-on-one interview on LUMA, the new LUMAscapes, and Terry’s speaking engagement at the ANA Masters of Marketing Conference set for October 24, 2018.Keep Reading
It was the week that the TV industry sounded the alarms. Work together. Change who you are. Or die at the hands of FANG. Prominent media M&A banker Terry Kawaja, CEO of LUMA Partners, gathered 80-plus TV and digital executives at a dinner aimed at tackling some of TV’s thorniest issues in light of the growing FANG power.Keep Reading
Don’t call it a comeback but, after coming through a period in which a slowdown was capped by new regulation, ad-tech consolidation may be back in-play. So says Terry Kawaja, the M&A advisor who has had a hand in many of the biggest media and advertising tech deals of the last decade. Despite fears that GDPR and an American equivalent could nix many modern ad-tech practices, Kawaja notes that the lights are still on and deals are still being done – in precisely the area thought to be under threat.Keep Reading
LUMA presents “The 2018 Summer of Data” featured in AdExchanger’s “Data-Driven Thinking” series.Keep Reading
While there are tactical ways to make advertising more relevant, Terry Kawaja believes there’s a bigger concept at play: relegating interruptive advertising to the past. The CEO & Founder of LUMA will be one of some 250 industry leaders attending The Relevance Conference hosted by AT&T in Santa Barbara on Sept. 24-26. On the opening day he will join Otter Media’s Tony Goncalvez and others on a panel titled Putting A Price On Content that will explore the “happy medium” between paid subscription models and ad-supported media.Keep Reading
The ad-tech sector has taken it on the chin over the last couple years, with the ever-growing dominance of Facebook and Google, early-stage investors impatient for an exit and increased public scrutiny over the use of personal data for ad targeting.Keep Reading
Online advertising companies have struggled for several years as Google and Facebook solidified their grip on digital dollars, slowing revenue for the others. Now, many ad tech companies and their investors are throwing up their hands.Keep Reading
AdExchanger’s podcast last week had an interview with LUMA Partners’ founder Terry Kawaja. You probably know a little about him because of his famously crowded LUMAscape slide, which features all the old-time ad tech companies that got a piece of the action between advertiser and publisher in the media buying business. You may notice that many of the companies on that slide are gone. And their demise has probably enriched Kawaja, who seems preternaturally able to spot trends.Keep Reading
AdExchanger Talks is a podcast focused on data-driven marketing. This week’s podcast guest LUMA Partners CEO Terry Kawaja talks about LUMA’s approach and shares his current view on the market.Keep Reading
Cheddar’s Peter Gorenstein speaks with LUMA Partners CEO Terence Kawaja at the Cannes lIONS Festival about the media M&A landscape, and what he thinks might be AT&T’s next move.Keep Reading
Just a week after its $85bn Time Warner takeover was rubber-stamped, US telco AT&T is reportedly in talks to purchase adtech outfit AppNexus, in a move that would better enable it to take on the likes of Facebook and Google.Keep Reading
Terence Kawaja, chief executive at investment bank LUMA Partners, believes an immediate impact will include US telecoms provider Comcast (which also owns NBCUniversal) tabling an offer for 21st Century Fox, to rival that of the existing proposal by Disney, with others to follow.Keep Reading
Mazel tov, it’s a merger. On Tuesday, Judge Richard Leon gave his blessing to AT&T’s $85 billion acquisition of Time Warner. The judgment capped five weeks of testimony, six weeks of deliberation and a fair amount of nail-biting in executive suites from Dallas to New York City. The deal sets a precedent that can be leveraged by other companies, said LUMA Partners founder and CEO Terry Kawaja.Keep Reading
There can barely have been a moment in time so filled with anxiety over digital advertising techniques as 2018. In the last few years since the advent of “programmatic”, many ad buyers have become used to using customer data from a variety of sources to piece together profiles that can target audiences through networks, wherever they may be.Keep Reading
Speaking at the 2018 Digital Media Summit, in New York City, Sorrell spoke on stage with LUMA Partners chief executive Terence Kawaja about his thoughts on the current media landscape, including where the biggest opportunities lie, with the former WPP chief describing the period since his WPP exit as “a fresh start”.Keep Reading
Last week, Sorrell publicly stated that he would be “starting again” after he left the company, leading many to speculate about the potential of a new enterprise for the adman. Speaking to LUMA Partners chief executive Terence Kawaja at the 2018 Digital Media Summit in New York yesterday, Sorrell gave some clarity on what he would do with what he described as his “fresh start.” CityA.M.Keep Reading
Sir Martin Sorrell has hinted at what he will do next after leaving advertising group WPP following allegations of personal misconduct. Speaking to LUMA Partners Chief Executive Terence Kawaja at the company’s Digital Media Summit in New York on Tuesday, Sorrell implied he would set up a new agency.Keep Reading
Publishers like to pretend that consumers can’t live without content – but if 95% of media brands disappeared tomorrow, no one would care, said Rafat Ali, CEO and founder of travel publisher Skift, at LUMA’s Digital Media Summit in New York City on Tuesday.Keep Reading
Sir Martin Sorrell, the former chief executive of advertising giant WPP Plc, described himself as a “realist” regarding the challenges facing traditional media and advertising companies and emphasized the need for scale during an interview at an ad-industry event. On stage with LUMA Partners CEO Terence Kawaja at the company’s Digital Media Summit in New York on Tuesday, Mr. Sorrell continued to point to the growing advertising and programming strength of Amazon.com Inc. and its potential to challenge television companies as well as the advertising duopoly of Google and Facebook Inc.Keep Reading
Insight 1: Facebook and Google represent 90% of the growth in digital marketing. This means that for every “new” dollar that enters the system, Facebook and Amazon effectively receive 90 cents, according to Conor McKenna, VP of banking at LUMA Partners and our opening keynote speaker.Keep Reading
ESPN’s first attempt to cut out the cable guy and bring sports programming directly to consumers launched on Thursday. Its new streaming video product, ESPN+, comes wrapped inside a re-launched ESPN app and costs $4.99 a month.Keep Reading
Every couple of years, marketing observers play a parlor game called “The Ad Tech Shakeout Cometh,” in which they pontificate about the impending decimation of the ad-tech industry.Keep Reading
Despite broad concerns about the viability of online media and advertising, M&A in the sector is heating up thanks to the growth of ecommerce and commerce-based media solutions, like Apple’s purchase of digital subscription service Next Issue Media for an undisclosed amount.Keep Reading
A new category has appeared in the LUMAscape, the marketing technology taxonomy defined by investment bank LUMA Partners. It’s called “identity,” and it’s much more than just branding or semantics: It’s a fundamental shift in the way marketers approach their customers — the foundation for all brand engagements.Keep Reading
For mar tech companies, General Data Protection Regulation (GDPR) preparation starts by acknowledging that they handle personal data.Keep Reading
As Luma Partners’ Brian Andersen pointed out in his Industry Preview closing keynote this year, CDP vs. DMP is “not an or … it’s an and.” They do different things.Keep Reading
In 50 secs LUMA CEO Terence Kawaja solves the problem. How To Fix The Future interview w/ Andrew Keen.Keep Reading
Simply put, these are your recommended action items for taking advantage of the biggest movements sweeping the digital marketing landscape in 2018. Good luck!Keep Reading
LUMA’s founder and CEO, Terry Kawaja, billed 2017 as a period for “healthy clean-up” in the media and marketing space, as a number of public ad tech firms trading at low valuations were acquired or taken private.Keep Reading
Will new data protection legislation coming May 25 prove apocalyptic or just a bump in the road? With less than 100 days to go to the European Commission’s new General Data Protection Regulation, the US advertising sector seems split on the issue.Keep Reading
Terrence Kawaja, co-founder and chief executive of investment bank Luma Partners, points to his outfit’s recent market report which demonstrates that the total number of M&A deals in the US digital media sector between 2016 and 2017 rose from 236 to 252.Keep Reading
When Terry Kawaja takes in the proceedings at CES, he’s not focused on the “flashy consumer-facing stuff that we see on the show floor.” To the Founder and CEO of investment banking firm Luma Partners, it’s all about sub-trends.Keep Reading
2017 was a busy year of M&A for the digital media and marketing sector, according to reports released by investment banks JEGI and LUMA Partners this week. But the big story, according to LUMA, was in ad tech, where increasing consolidation led to “healthy clean-up activity,” said Founder and CEO Terry Kawaja.Keep Reading
Rather than trying to make the change from generic metrics such as clicks and views to measuring true efficiency in one giant leap, there is a mid-step the industry can take along the path to effectiveness and it involves paying more attention to engagement.Keep Reading
The ad tech industry also saw what Luma Partners CEO and founder Terence Kawaja called the Great Ad Tech Cleanup, wherein he predicted no public ad tech company will have an I/O model by Q1 2018.Keep Reading
2018 will see the same amount of deal activity as 2017 as the field of potential buyers expands, predicts Luma Partners’ Brian Andersen.Keep Reading
Terence Kawaja, founder and CEO of LUMA Partners, joins BNN to discuss Disney’s deal with 21st Century Fox.Keep Reading
If you spend any time on Twitter and follow any media industry people, you’ll often come away dizzy and fairly certain that every media company is buying everyone. It started a year ago when AT&T announced it had reached an agreement to buy Time Warner. Things really turned upside down when 21st Century Fox — just three years after trying to buy Time Warner — signaled it wanted to sell some assets to Disney. Then on Thursday, it was reported that Comcast may buy some of Fox. Or Verizon may.Keep Reading
It’s been a long time since industry analysts expressed optimism about the fate of big-box retailers, but a ray of light just crept in. Wal-Mart, Best Buy and Home Depot each topped earnings estimates and demonstrated strong year-over-year growth.Keep Reading
Featured column written by Terence Kawaja Following the acquisitions of Rocket Fuel, MaxPoint Interactive and YuMe and the divestiture of Tremor Video’s demand-side business, there will be no public ad tech companies with an I/O media model by the first quarter of next year, except for Criteo, which is its own category. It’s the end of an era, but let’s walk down memory lane to understand how the Great Ad Tech Cleanup came to be.Keep Reading
ad:tech New York 2017, the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers, announced the recipients of the 2017 ad:tech Industry Achievement Award: Randall Rothenberg, President and CEO, Interactive Advertising Bureau (IAB); Terence Kawaja, Founder and CEO, LUMA; Pam Horan, Co-Founder, Horan MediaTech Advisors; and Heidi Browning, Chief Marketing Officer and Executive Vice President, National Hockey League.Keep Reading
2017 State of People-Based Measurement Study Pinpoints Person-Level Data as Key to Understanding the Omnichannel Consumer Journey.Business WireKeep Reading
The digital media investment banking firm Luma Partners released its quarterly report documenting M&A trends across the marketing technology and media landscape.AdExchangerKeep Reading
Amazon’s footprint is becoming ubiquitous, it scale seemingly unassailable and its data-driven consumer intelligence advantage gargantuan but, for other online retailers, all is not lost, according to one marketing industry expert.Keep Reading
Once a well-kept secret among German media and ad tech executives, Dmexco has evolved into a sprawling monster of a trade show, the tentpole, global event in the digital marketing calendar.Keep Reading
Whether they’re listening to a panel, chatting in the hallways or sitting in an airplane on their way to Cologne, Germany, Dmexco attendees will be bombarded by the Lumascape this week. The Lumascape is a series of charts that organize the madness of ad tech by grouping together similar companies on a single page. But before the charts from investment bank Luma Partners racked up more than 6 million views on the company’s website and spawned endless debate about fragmentation in the ad industry, it was merely a Powerpoint presentation given at an industry event.Keep Reading
The content landscape is undergoing massive changes. Terence Kawaja, Founder and CEO of LUMA Partners, explains the state of television and how big tech companies are taking on traditional cable players.Keep Reading
Digital offers more precise measurement than most channels, which has helped move the industry from an art to a science, according to Brian Andersen of LUMA Partners.Keep Reading
If you’ve been to a digital media event, you’ve seen the LUMAscape, showing the vast number of programmatic advertising firms that dot the industry. Some see innovations; others see a mess. LUMA founder Terry Kawaja sees opportunity.Keep Reading
Growth in programmatic spend represents a seismic shift in contemporary media practice, with only 13% of display ad sales sold using such technology in 2012, compared to 70% in 2016. Investment advisor outfit LUMA Partners has performed arguably an unrivaled performance in mapping the space (see above for an example of its agenda-setting LUMAscape) but even this is puzzling upon first sight, especially for marketers tasked with a multitude of other responsibilities, besides digital media buying.Keep Reading
Business Insider caught up with Terry at the Cannes Lions in the South of France where he told us what he sees in the future of media and tech. We talked about Snapchat, Sprinklr, the upcoming Appnexus IPO, and whether it’s a good idea for cable companies like Verizon to buy media companies like Yahoo and AOL.Keep Reading
Who would ever have thought that the world’s biggest festival for celebrating creativity in marketing would have ended up discussing artificial intelligence, blockchain, and cognitive technologies?Keep Reading
Venture capital for ad tech slowed down, while mergers and acquisitions rose. And as fake news became one of the hottest topics in the media industry, it became more apparent than ever that some ad tech companies profited from proliferating fake news while others banked on preventing ads from reaching fake-news sites.Keep Reading
The ad tech flotilla has become a fixture of Cannes — and the growing presence of ad tech. Ad tech impresario and content marketing master Terry Kawaja hustled to the marina to gin up a handy ad tech map based on his (in)famous LUMAscape industry charts.Keep Reading
The line-up of gleaming party yachts is a fixture of Cannes Lions — and is a sure sign of who wants to make the bigger splash and spend the most money.Keep Reading
China is home to some of the world’s largest digital-ad players, mostly because they have a stranglehold on the world’s second-biggest market, where their Western rivals are pretty much absent.Keep Reading
Speaking about his outfit’s latest quarterly report, one of the foremost advisors in M&A for the adtech sector Terry Kawaja, chief executive of LUMA Partners, speaks to The Drum about his assessment of the likely outcomes in the mid-to-long term future.Keep Reading
While the Meeker report takes a broad look at Internet trends, the LUMA report is more specialized and focused on digital media.Keep Reading
In this video interview, LUMA Partners founder and CEO Terence Kawaja spoke with Beet.TV at LUMA’s own Digital Media Summit, where he delivered a State Of Digital Media address he said puts “the case for optimism”.Keep Reading
Is our new targeted content platform AdTechVillage already a tear-down? Recent media stories are already calling for the demise of adtech: The AdTech Forest is Falling, Online Advertising is Corrupt at Its Core, Brands Need to Fire AdTech. I believe all this discussion about the fate of adtech actually makes it one of the most fascinating topics to watch.Keep Reading
Speaking about his outfit’s latest quarterly report, one of the foremost advisors in M&A for the adtech sector Terry Kawaja, chief executive of LUMA Partners, speaks to The Drum about his assessment of the likely outcomes in the mid-to-long term future.Keep Reading
LUMA Partners clocked 13 ad tech deals this quarter with 11 acquisitions valued at more than $100 million, a pace similar to its M&A category results for every quarter over the past year.Keep Reading
LUMA Partners clocked 13 ad tech deals this quarter with 11 acquisitions valued at more than $100 million, a pace similar to its M&A category results for every quarter over the past year. Oracle Data CloudKeep Reading
“There have been numerous articles published about the convergence of ad tech and mar tech, and whether it’s happening or not.Keep Reading
Private equity firms and business interests from the Far East are increasingly taking a stake in the combined adtech and martech space, according to Results International, which also finds that martech is growing in popularity with acquirers.Keep Reading
Brian Andersen, a partner at LUMA, will read the tea leaves on marketing clouds and omnichannel marketing at Industry Preview on January 18 in New York City.Keep Reading
Despite predictions that winter is coming to ad tech, deal activity for the ad tech, mar tech and digital media sectors was tentatively healthy in 2016, according to reports released this week by investment banks LUMA Partners, JEGI and Petsky Prunier.Keep Reading
After demystifying the multi-billion digital marketing industry in a presentation last year, the investment bank LUMA Partners has just released its annual State of Digital Marketing presentation.Keep Reading
One thing is clear about the current ad tech landscape: there are a lot of players. The LUMAscape does a great job of illustrating this fact.Keep Reading
For companies in the crowded online advertising sector it’s been a bumpy ride in the past few years.Keep Reading
Discussing the AT&T-Time Warner merger with Terry Kawaja, LUMA Partners CEO and Founder, and Peter Kafka, Recode Senior Editor.Keep Reading
Like any emerging market, timing is everything for venture capitalists. Being too late is a missed opportunity, and being too early is a good way to flush funds down the drain.Keep Reading
LUMA Partners released its latest report analyzing M&A and investment highlights in the marketing automation sector.Keep Reading
Are the Chinese buyers that have been feasting on Western ad tech companies just starting on their appetizers?Keep Reading
Facebook has shifted Atlas, the ad tech platform it acquired from Microsoft in 2013, out of its ad tech group and into its measurement division.Keep Reading
“We recently revisited the premise that advertising and marketing technologies are converging.Keep Reading
Terry Kawaja sits down with Michael Kassan to talk about the industry-encompassing LUMAscapes, charts that plot all the intermediators between advertisers and publishers in the marketplace.Keep Reading
The distinction between the two sectors is increasingly blurring, but investors say a predictable revenue model is key.Keep Reading
With the first generation of public ad tech outfits facing growing pressure to provide ever-increasing ROI, investors are becoming savvy to the issues that were formerly the sole concern of the elite in the ad tech sector.Keep Reading
Another day, another Chinese group splashing out on ad tech.Keep Reading
Adland’s very own Terence Kawaja has taken over Corden’s duties as chief crooner for a very special Cannes Lions-themed edition of the viral Late Late Show segment.Keep Reading
It’s Cannes Lions this week, and even the most cursory of glances up and down La Croisette will tell you that ad tech companies are now a big factor in the equation at this ‘Festival of Creativity’.Keep Reading
If you’re interested in separating the signal from the noise in the digital media echo-chamber then LUMA Partners’ recent 2016 State of Digital Media report is a great place to start.Keep Reading
The threats are mounting. With challenges like viewability, fraud and ad blocking rising, the online ad industry could risk falling, just as Rome’s empire did before it.Keep Reading
The investment bank LUMA Partners, the company known for its LUMAscape summaries, has a new presentation on the state of digital media that helpfully explains the biggest trends in the digital media industry in an easy-to-understand way.Keep Reading
Recode’s editor in chief Dan Frommer and LUMA Partners CEO Terry Kawaja weigh in on the latest battle between Viacom and CBS.Keep Reading
Last year was a good year for mergers and acquisitions (M&A). That’s according to the Q1 2016 Marketing Report released by LUMA Partners, a strategic advisory and boutique investment bank. LUMA also follows and maps the growth of various digital sectors — from mobile, to gaming, to martech.Keep Reading
It’s not entirely gloomy. One of the sector’s seasoned watchers and deal advisors, LUMA Partners CEO Terence Kawaja, describes the segment’s situation as “a tale of two cities”.Keep Reading
Worries about fraud and fragmentation may prompt a shake-out in the crowded online-ad industry.Keep Reading
Study Finds Only 40% of Digital Buys Going to Working Media.Keep Reading
Diversification is the fuel for digital advertising success.Keep Reading
2015 wasn’t the best time for an ad tech company to tap the public markets. And 2016 seems like it will be equally uncertain – one need only look at the strange ongoing saga of AppNexus to see that. But it’s an overstatement to say that all ad tech companies are in trouble, according to Brian Andersen of LUMA Partners. He will speak Wednesday at AdExchanger’s Industry Preview conference about the ad tech-mar tech convergence and examine what the future holds.Keep Reading
This investment-bank presentation helps explain the complicated digital marketing industry for normal people.Keep Reading
It ocurred to me in that moment that a LUMAscape has been shown or referenced in greater than half of the many presentations and sessions on adtech that I’ve seen.I immediately began reflecting on why. Before I expound on why, let’s start with what.Keep Reading
If you need an indication that an industry is facing an existential crisis, you won’t do much better than one of digital advertising’s most familiar luminaries turning to gore to make a point.Keep Reading
“They’re the sort of boring, block-and-tackling kind of guys that are not paying a lot [for acquisitions], but then turning them into hugely profitable businesses that are growing,” says Terence Kawaja, CEO of LUMA Partners.Keep Reading
There were 76 significant digital media M&A transactions during the third quarter of the year, up slightly from 75 during the second quarter, according to data collated by digital-media focused boutique investment firm LUMA Partners.Keep Reading
“Much has changed in the agency world since then, and that change is accelerating with the growing presence of data and software in the mix.Keep Reading
Earlier this year, Terrence Kawaja, well-known investment banker and ad tech divinator, rattled many nerves when he predicted an imminent wave of consolidations and failures in the ad tech sector. Of the roughly 2,000 companies involved in advertising technology, he estimated that no more than 150 will live to see a successful liquidity event.Keep Reading
If you want to get a handle on what’s happening with TV and the state of the digital video market, investment bank LUMA Partners’ CEO Terence Kawaja delivered another of his epic presentations at VidCon last month on exactly that.Keep Reading
Observe the infamous mobile LUMAscape. There’s currently no better visualization of this piecemeal solution today – a solution still fraught with failure.Keep Reading
Meanwhile, data from LUMA Partners, a strategic advisory firm focused on digital media, tells a similar story for the U.S.Keep Reading
Firms in the hyper-competitive advertising technology marketplace face challenges as they attempt to overhaul the way ads are bought and sold. You wouldn’t guess that judging by the scene on the French Riviera this week.Keep Reading
LUMA Partners CEO Terry Kawaja explains why investors will be mindful of FitBit’s valuation ahead of its IPO.Keep Reading
Investment banker Terence Kawaja, founder and CEO of LUMA Partners, the company famed for its LUMAscapes, has a new, epic presentation on the state of digital media. It takes a specific focus on digital media and marketing.Keep Reading
The closing session at our last MarTech Conference in San Francisco was an all-star fireside chat, “Follow the Martech Money: VCs, IPOs, and M&A”, with three leading venture capitalists and one of the most influential investment bankers in the marketing tech space, Brian Andersen ChiefmartechKeep Reading
As CEO’s of leading adtech companies along with institutional and strategic investors gather for LUMA Partners’ annual one-day conference in Manhattan next week, there will surely be talk on and off the stage about the the acquisition of AOL by Verizon. Leading off the conference will be a keynote address by AOL CEO and Chairman Tim Armstrong.Keep Reading
As the now-well-known LUMAscape from LUMA Partners denotes, the ad tech sector is dense, complicated, and poorly understood (even by people who work in the industry): Agency trading desks, ad servers, verification companies, data management platforms, exchanges, demand-side platforms, supply-side-platforms, the list goes on. And that size and complexity not necessarily a sign of health.Keep Reading
More than $15 billion of ad spend will be transacted through programmatic channels this year, and that budget will flow through a famously fragmented set of technology systems. But what specifically are the steps behind a programmatic transaction? How does a single ad move across the LUMAscape? In this post, we will break down the 5 key steps of every programmatic impression.Keep Reading
It is with great pleasure that I announce a major expansion of the LUMA partnership. Joining LUMA Partners in our West Coast offices are Mark Greenbaum (second from left) and Dick Filippini (far left); two very experienced bankers from GCA Savvian.Keep Reading
Outside Voices: The Good, the Bad and the Ugly of Digital Advertising The Wall Street JournalKeep Reading
There are over 2,500 companies on the many advertising- and marketing-tech industry landscape slides produced by investment bank LUMA Partners, from display to search to video to native. Yet LUMA’s own analysis is that little more than one in 20 will likely exit for more than $75 million.Keep Reading
Industry Preview 2015: Are Enterprise Stacks Shying Away From Media Execution?Keep Reading
LUMA partners CEO Terence Kawaja says 2015 will see ongoing video tech momentum after the “inflection year” of 2014.Keep Reading
If you are tired of trying to distinguish one “end-to-end, full-service video targeting and decisioning” vendor from another, imagine how people from outside the digital video industry must feel.Keep Reading
While advertising-supported digital media is quickly growing, there are much larger opportunities for adtech companies. This exists in the total addressable market (TAM). This includes e-commerce, retail, e-payments, marketing automation and SAS, says Terence Kawaja, CEO and co-founder of the boutique investment bank LUMA Partners, in this interview with Beet.TV.Keep Reading
The LUMAscape (see below) was created as a means to help people understand who does what in display advertising. However, when I look at it, it just gives me a headache! The digital advertising marketplace is a confusing myriad of players with potentially overlapping and conflicting roles, each jostling for a slice of the pie and adding another layer of complexity. But why has it ended up being this way?Keep Reading
Investment banker Terence Kawaja is a big-time player in the advertising technology field. His advisory firm, LUMA Partners, has worked to help companies like Google and Yahoo make multimillion-dollar acquisitions, and his industry knowledge makes him one of the tech world’s most respected minds. He is also, it seems, something of a goof.Keep Reading
An Investment Banker Made This Epic Presentation On The Future Of TV. Business InsiderKeep Reading
The founder and CEO of LUMA Partners LLC neatly separated all the major players into two sets, and for about a half an hour Kawaja explained how they’re different, how they’re the same and how ultimately they will work with each other.Keep Reading
The recent flurry of media M&A activities, including the AT&T DirectTV deal, means that the big players are “lining up their assets” in advance of the inevitable convergence of TV and digital video, says Terence Kawaja, head of LUMA Partners, a boutique New York investment bank specializing in digital media, in this interview with Beet.TV.Keep Reading
If the digital advertising people getting high on “programmatic” trading are to access the $70 billion US TV ad market this way, they had better develop some empathy first, says one of the industry’s leading media finance advisors. LUMA Partners CEO Terence Kawaja says TV ad trading, historically reliant on broad demographic targeting, and digital trading, typically using laser-like scientific targeting, are “in two very different places”. So digital executives trying to unlock TV using programmatic mechanisms must treat TV buyers “in a manner that they’re used to”.Keep Reading
Kevin Spacey, most recently better known as Frank Underwood, everyone’s favorite political operator, gives us a rousing speech on the convergence of platforms and forms of entertainment. iPad versus the big screen — who cares, he says. Audiences care about stories. And it’s all content.Keep Reading
This past summer, trade press commentary focused on the impending doom of the Ad Tech space, pointing to the industry’s fragmentation and noting the underperformance of recent IPOs: Millennial Media (MM), Tremor Video (TRMR) and YuMe (YUME). The tides quickly shifted in the fall when Rocket Fuel (FUEL) went public and finished up nearly 100% on its first day of trading. The following month, Criteo (CRTO) also had a successful IPO and, along with Rocket Fuel, trades at higher multiples than the first batch of deals with a market cap well north of a billion dollars.Keep Reading
It’s amazing what a couple of months can do. In July, the Ad Tech sector was reeling from its third underwhelming IPO of the year.Keep Reading
Every good story needs a hero. Back when I wrote The Search, that hero was Google – the book wasn’t about Google alone, but Google’s narrative worked to drive the entire story.Keep Reading
JetBlue Has Used About 40 Firms to Get Its Message Out.WSJKeep Reading
Ad-Tech Companies Struggle to Sell Themselves to Wall Street.Keep Reading
Newly Public Firms Take a Pounding in the Market as Investors Try to Suss Out What Differentiates Them.Keep Reading
According to Gartner, by 2015 the technology budget of CMOs will likely exceed that of CIOs. There is no question that marketing has become more data-driven and technology-driven than in the past. “Analytics,” “algorithms,” “optimization” – terms that in the past were typically relegated to the cubicles of specialized marketing analysts – are now part of the daily conversation in the CMO suite. Much has been written about audience targeting, programmatic buying, real-time bidding, data management, etc., showcasing impressive advances made in advertising over the past few years.Keep Reading
Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise.Keep Reading
LUMA Partners founder and CEO Terence Kawaja has long been the grand organizer of the ad tech market. His LUMAscapes have become the most recognizable and easily refereneable maps of who’s involved in the buying and selling of ad inventory, be it display, search, social, video, mobile, etc.Keep Reading
Terence Kawaja, CEO of Luma Partners, is convinced that the digital advertising market is expanding through new start-ups.Keep Reading
Terence Kawaja, founder and CEO at LUMA Partners, has surveyed the past few week’s notable deals — demand side platforms MediaMath’s acquisition of Akamai’s Advertising Decision Solutions (ADS) unit (which his firm helped broker); exchange platform AppNexus’ $75 million venture capital funding; and the shuttering of adBrite’s exchange business.Keep Reading
I was talking recently with Edi Immonen of Glome about the idea behind it: turning users into publishers. He used the word “media,” but I’m going with “publishers” for now, because that’s the word used in this graphic (one of many like it — all amazing and excellent) from LUMA partners.Keep Reading
You can’t move these days for new research indicating the rise of of “second-screeners” — those of us who watch television while using a handheld device. But, as upstart operators scurry around trying to exploit that fact with variants of social or interactive TV add-ons, what is the real business opportunity here?Keep Reading
Terence Kawaja is Founder and CEO of LUMA Partners, a strategic advisory firm focused at the intersection of media and technology. Terence is a seasoned investment banker with more than 20 years of experience and has advised on over $250 billion of transactions.Keep Reading
For much of this year, hundreds of little and not-so-little startups that help businesses run advertisements on Facebook have been playing the M&A game, buying rivals or related companies, getting acquired by bigger firms, or both.Keep Reading
Here’s the latest chart from investment bankers Luma Partners.Keep Reading
In the technology world, big companies that buy smaller ones often will map out dozens of potential acquisition targets. Why shouldn’t the start-ups and their investors be able to size up the potential buyers? Now they can.Keep Reading
Ad tech is over. The landscape is overcrowded, venture capitalists have moved on, and real action is elsewhere in tech.Keep Reading
The constant battle between TV viewers who want to watch their favorite shows when and where they want broadcast and cable networks that want to maintain their lucrative linear-TV business model is just the tip of a digital media iceberg. Fact is, people want to view all kinds of content, whether it’s TV shows, movies, games, or blogs and magazine stories, wherever they want.Keep Reading
The biggest challenge an ad solutions provider faces in a pitch session these days in that damnable “Luma Chart,” says Criteo President Greg Coleman. The former sales exec from Huffington Post, Yahoo and AOL now heads the international retargeting company and says that he knows his audience of marketers have heard it all before. “I say thanks for your time, and then I will ask them to promise me they won’t listen to anything I am about to tell them.Keep Reading
The advertising-technology field is shaking out, as failed start-ups merge with more-successful peers, non-advertising companies snap up industry players, and venture capitalists show less interest in new investments.WSJKeep Reading
When Terence Kawaja started working on a map of the digital advertising universe in 2009, it was never meant to see the light of day.Keep Reading
If you’ve ever seen that oft-passed-around LUMAscapes slide on the display advertising landscape, you know it’s a crowded and fragmented industry. And that slide only includes a fraction of the companies operating in digital media today.Keep Reading
According to eMarketer, spending on display is set to outpace paid search by 2015 — that’s just three years from now. That’s exciting, but it’s also concerning. Right now, the display media industry is experiencing a tremendous consolidation, happening through both acquisition and organic evolution of established companies. But the reality is that the display media industry remains complex and fractured. That complexity may mean that display won’t reach such predicted heights.Keep Reading