LUMA Digital Brief 024 — Market Report Q2 2019

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LUMA’s Q2 2019 Market Report Highlight Image

LUMA presents Digital Brief 024 — Market Report Q2 2019

LUMA’s latest Market Report highlights the public and private markets during Q2 2019. It was a particularly strong quarter for M&A, with the most deal activity (both volume and value) over the last year. This was not limited to a single sector, as M&A activity was up across all coverage areas, Ad Tech, MarTech, Digital Content, and D2C. In the public markets, Ad Tech and MarTech both saw another quarter of growth, though there remain clear delineations between over-and-under performers in each sector.

Highlights of the quarter include the following:

• Google, Salesforce, and Publicis Groupe’s multi-billion-dollar, data-centric acquisitions
• Two scaled deals out of the Convergent TV space
• Sizmek’s break-up and Amazon’s new position as an ad server
• D2C Brand M&A and Fundraising activity
• Market performance of publicly traded Ad Tech and MarTech companies
• 30+ notable financing rounds across Ad Tech, MarTech, Digital Content, and D2C