LUMA presents its annual State of Digital Marketing, which covers our views on the market, industry trends, and the future of the ecosystem with a specific focus on digital marketing.
Highlights from the 2019 State of Digital Marketing include the following:
- A successful year for both Ad Tech and MarTech in the public markets, with both categories collectively trading above the overall index
- M&A remains the primary source of exits, especially for MarTech, which is on pace for a second straight year of record M&A driven by continued PE activity and new entrant buyers
- Key ecosystem considerations, including the continued convergence of TV and Digital, the implications of increased tech scrutiny on data & privacy, and an exploration into the state of CDPs
- A deep dive into how two leading MarTech companies, Adobe and LiveRamp, have transformed their businesses and created additional value through M&A