Image & Article: Beet.tv
New U.S. tariffs could trigger a wave of economic disruption and stall the advertising technology sector’s recovery, warns Terence Kawaja, founder and chief executive of investment bank LUMA Partners. The Trump administration’s announced tariffs and retaliatory actions by major trading partners such as China have deep and far-reaching consequences for the U.S. economy and the adtech business.
“Everyone’s reeling,” Kawaja said in this interview with Beet.TV. “We believe this policy has potential substantive negative implications for the economy as a whole, the tech sector in particular, and advertising technology. To us, this just feels like bad policy.”
The tariffs, which impose sweeping new restrictions on global trade, drew criticism from Kawaja as misguided and out of step with the modern economy. “It seems to be addressing the industrial policy of the last century when manufacturing drove the economy,” he noted. “But the U.S. is a huge exporter of services and technology—far more important in today’s and tomorrow’s economy.”
Read the full article: Beet.TV