Image: Ivy Liu | Article: Digiday
Sources consulted by Digiday claimed the most likely parties interested in the Yahoo DSP would either be competitors attempting to gain market share through consolidation or strategic players, such as a retail media network eager to add a buying tool to its stack.
LUMA Partners CEO Terence Kawaja noted how mergers between sector rivals are rare occurrences, although he did note that much of the recent M&A activity in the space was driven by strategic acquirers. “All of the trends that drove that activity persist,” he added. “We still have the need for third- and first-party data… while the green shoots of AI and CTV also persist.”
Read the full article: Digiday