Article: New Age Digital
“In 2023 we almost survived. We’re in the midst of a revival where things are perhaps not as bad as we thought. And, there are many conditions that would suggest we’re in a position to thrive going forward.”
It’s not a ringing endorsement of the health of the digital marketing sector, but, as keynote speaker LUMA Partners’ Founder and CEO, Terence Kawaja, put it at NDA’s recent Foresight event, (quoting Scott Galloway), the industry has been on a dose of “corporate Ozempic”. In essence, faced with a potential recession, the sector responded with “a year of efficiency” that put companies in a position to actually move forward and thrive.
“Cuts were made in anticipation of a recession that never happened, digital ad spend growth continued through Q4 of 2023 and it is expected to grow at 13% for the next several years,” he reveals. That’s better.
Read the full conversation on New Digital Age