Photo & Article: Andy Oakes, New Digital Age
Artificial intelligence is not another shiny object for advertising to briefly obsess over and then discard. It represents a tectonic shift that will fundamentally reshape how the industry operates, how value is created, and who ultimately wins and loses.
This is according to LUMA Partners Founder and CEO Terry Kawaja, delivering the closing talk at Brand Safety Summit Dubai. His message was clear. AI is not another overhyped trend destined for disappointment. It represents a tectonic disruption that will fundamentally reshape how advertising works, how value is created, and which parts of the ecosystem survive.
Read the full article: New Digital Age