On Tuesday, July 5th, SGN announced the acquisition of TinyCo, the mobile gaming pioneer behind hit titles including Family Guy: The Quest for Stuff and Marvel Avengers Academy. Suli Ali, TinyCo’s founder & CEO and his 125-person team will help SGN expand into builder and simulation games and strengthen its position as a mobile gaming entertainment franchise, with TinyCo’s demonstrated ability to launch successful games incorporating IP from the world’s biggest brands.

LUMA represented TinyCo in the transaction and is thrilled to announce it’s first gaming deal, building upon Dick and Mark’s experience advising several leading companies in the sector.

In an increasingly competitive gaming market, scale and portfolio diversification are critical and this tie-up of two stalwarts of the Top Grossing charts accomplishes both. More than 100 million players have downloaded TinyCo’s current games and SGN boasts 50 million monthly active users. The combined company expects to generate $500 million in revenue in the next year and is poised for continued growth with 400 employees and a slate of exciting new titles in the works.

Congratulations to TinyCo, Andreessen Horowitz and SGN!