Despite online audiences and engagement spiking amid global stay-at-home orders, the economic impact of the Covid-19 pandemic has not spared the digital ad market. The pandemic has laid waste to…
The advertising industry and civil rights organizations have teamed to ratchet up pressure on the social media giant, but the company is holding firm. Read the article to review Terence…
I'd like to compare the ad industry to gnats. The kind that bite the back of an elephant. The elephant in this case is a metaphor for Facebook. And as…
The coronavirus pandemic has highlighted the volatility of the typical revenue model in ad tech, whereby companies are largely reliant on taking a percentage of media spend and are accelerating…
Terry Kawaja, CEO & Founder of LUMA Partners, on how the pandemic will change how we consume media and its effect on trends and advertising spending. Listen to the discussion:…
Lawyer, stand-up comedian, and an investment banker?! LUMA’s Terence Kawaja talks about how content marketing skills, storytelling, and comedy led to his success as an investment banker in Superpowers Podcast…
Dealmaking has been rife in the media and ad sectors in recent years as the market consolidated around fewer, more powerful players. But as the coronavirus hit, many companies have…
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