While there are tactical ways to make advertising more relevant, Terry Kawaja believes there’s a bigger concept at play: relegating interruptive advertising to the past. The CEO & Founder of…
Online advertising companies have struggled for several years as Google and Facebook solidified their grip on digital dollars, slowing revenue for the others. Now, many ad tech companies and their…
AdExchanger’s podcast last week had an interview with LUMA Partners’ founder Terry Kawaja. You probably know a little about him because of his famously crowded LUMAscape slide, which features all…
AdExchanger Talks is a podcast focused on data-driven marketing. This week’s podcast guest LUMA Partners CEO Terry Kawaja talks about LUMA’s approach and shares his current view on the market.…
Cheddar's Peter Gorenstein speaks with LUMA Partners CEO Terence Kawaja at the Cannes lIONS Festival about the media M&A landscape, and what he thinks might be AT&T's next move. CHEDDAR
Just a week after its $85bn Time Warner takeover was rubber-stamped, US telco AT&T is reportedly in talks to purchase adtech outfit AppNexus, in a move that would better enable…
Terence Kawaja, chief executive at investment bank LUMA Partners, believes an immediate impact will include US telecoms provider Comcast (which also owns NBCUniversal) tabling an offer for 21st Century Fox,…
Mazel tov, it’s a merger. On Tuesday, Judge Richard Leon gave his blessing to AT&T’s $85 billion acquisition of Time Warner. The judgment capped five weeks of testimony, six weeks…
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