LUMA CEO & Founder Terry Kawaja urged marketers to look at the success models of direct-to-consumer brands at the ANA 2018 Masters of Marketing: Direct Growth conference. Campaign US
LUMA CEO Terry Kawaja sits down with the Association of National Advertisers' Group EVP Bill Duggan for a one-on-one interview on LUMA, the new LUMAscapes, and Terry's speaking engagement at…
It was the week that the TV industry sounded the alarms. Work together. Change who you are. Or die at the hands of FANG. Prominent media M&A banker Terry Kawaja,…
Don’t call it a comeback but, after coming through a period in which a slowdown was capped by new regulation, ad-tech consolidation may be back in-play. So says Terry Kawaja,…
While there are tactical ways to make advertising more relevant, Terry Kawaja believes there’s a bigger concept at play: relegating interruptive advertising to the past. The CEO & Founder of…
The ad-tech sector has taken it on the chin over the last couple years, with the ever-growing dominance of Facebook and Google, early-stage investors impatient for an exit and increased…
Online advertising companies have struggled for several years as Google and Facebook solidified their grip on digital dollars, slowing revenue for the others. Now, many ad tech companies and their…
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