While there are tactical ways to make advertising more relevant, Terry Kawaja believes there’s a bigger concept at play: relegating interruptive advertising to the past. The CEO & Founder of LUMA will be one of some 250 industry leaders attending The Relevance Conference hosted by AT&T in Santa Barbara on Sept. 24-26. On the opening day he will join Otter Media’s Tony Goncalvez and others on a panel titled Putting A Price On Content that will explore the “happy medium” between paid subscription models and ad-supported media.