In the latest episode of The CPG View podcast, LUMA Partner Conor McKenna shares his insights on the rise of Commerce Media Tech and addresses inquiries such as:
1. What distinguishes Retail/Commerce Media from other advertising channels?
2. What fuels its remarkable growth in the digital domain?
3. Does it meet the initial hype, delivering tangible value to marketers and advertisers?
Listen to the Episode: The CPG View