A new category has appeared in the LUMAscape, the marketing technology taxonomy defined by investment bank LUMA Partners. It's called "identity," and it's much more than just branding or semantics:…
As Luma Partners' Brian Andersen pointed out in his Industry Preview closing keynote this year, CDP vs. DMP is "not an or ... it's an and." They do different things.…
Simply put, these are your recommended action items for taking advantage of the biggest movements sweeping the digital marketing landscape in 2018. Good luck! Business Collective
LUMA’s Founder and CEO, Terry Kawaja, billed 2017 as a period for “healthy clean-up” in the media and marketing space, as a number of public ad tech firms trading at…
Will new data protection legislation coming May 25 prove apocalyptic or just a bump in the road? With less than 100 days to go to the European Commission’s new General…
Terrence Kawaja, co-founder and chief executive of investment bank Luma Partners, points to his outfit’s recent market report which demonstrates that the total number of M&A deals in the US…
We like different types of cookies. Chocolate chip, shortbread, ginger snaps, black & white, Yum. Our website likes cookies too.
By viewing this site, you agree to our site’s use of cookies. Should you need to find out more about the types of cookies we consume, view our Privacy & Cookie Policy.Accept
✉
Almost There! Complete the form to subscribe to LUMA's Insights.
Almost done! Please verify you’re human to download LUMA’s Insights.
