The digital media investment banking firm Luma Partners released its quarterly report documenting M&A trends across the marketing technology and media landscape. AdExchanger
Amazon’s footprint is becoming ubiquitous, it scale seemingly unassailable and its data-driven consumer intelligence advantage gargantuan but, for other online retailers, all is not lost, according to one marketing industry…
Once a well-kept secret among German media and ad tech executives, Dmexco has evolved into a sprawling monster of a trade show, the tentpole, global event in the digital marketing…
Whether they’re listening to a panel, chatting in the hallways or sitting in an airplane on their way to Cologne, Germany, Dmexco attendees will be bombarded by the Lumascape this…
The content landscape is undergoing massive changes. Terence Kawaja, Founder and CEO of LUMA Partners, explains the state of television and how big tech companies are taking on traditional cable…
Digital offers more precise measurement than most channels, which has helped move the industry from an art to a science, according to Brian Andersen of LUMA Partners. AdExchanger
If you’ve been to a digital media event, you’ve seen the LUMAscape, showing the vast number of programmatic advertising firms that dot the industry. Some see innovations; others see a…
Growth in programmatic spend represents a seismic shift in contemporary media practice, with only 13% of display ad sales sold using such technology in 2012, compared to 70% in 2016.…
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