Digital offers more precise measurement than most channels, which has helped move the industry from an art to a science, according to Brian Andersen of LUMA Partners. AdExchanger
If you’ve been to a digital media event, you’ve seen the LUMAscape, showing the vast number of programmatic advertising firms that dot the industry. Some see innovations; others see a…
Growth in programmatic spend represents a seismic shift in contemporary media practice, with only 13% of display ad sales sold using such technology in 2012, compared to 70% in 2016.…
Who would ever have thought that the world's biggest festival for celebrating creativity in marketing would have ended up discussing artificial intelligence, blockchain, and cognitive technologies? Beet.TV
Venture capital for ad tech slowed down, while mergers and acquisitions rose. And as fake news became one of the hottest topics in the media industry, it became more apparent than ever…
The ad tech flotilla has become a fixture of Cannes — and the growing presence of ad tech. Ad tech impresario and content marketing master Terry Kawaja hustled to the…
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