"There have been numerous articles published about the convergence of ad tech and mar tech, and whether it’s happening or not. As I presented at the AdExchanger Industry Preview conference in January, I…
On 2/22/17, Amobee, a subsidiary of Singtel, announced plans to acquire Turn. The deal was valued at $310 million and the transaction was completed on 4/10/17 Strategic Rationale Turn, a…
On January 20, 2017, AT&T, WPP, and DISH closed their acquisition of INVIDI Technologies. INVIDI will continue operating independently, and each of the three owners named representatives to the board,…
Private equity firms and business interests from the Far East are increasingly taking a stake in the combined adtech and martech space, according to Results International, which also finds that…
Brian Andersen, a partner at LUMA, will read the tea leaves on marketing clouds and omnichannel marketing at Industry Preview on January 18 in New York City. Ad Exchanger
Despite predictions that winter is coming to ad tech, deal activity for the Ad Tech, MarTech and digital media sectors was tentatively healthy in 2016, according to reports released this…
After demystifying the multi-billion digital marketing industry in a presentation last year, the investment bank LUMA Partners has just released its annual State of Digital Marketing presentation. Business Insider
On November 10, 2016, Criteo closed its $250 million acquisition of HookLogic, a leading performance marketing company. LUMA acted as exclusive financial advisor to HookLogic in the transaction. Strategic Rationale…
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