Despite predictions that winter is coming to ad tech, deal activity for the Ad Tech, MarTech and digital media sectors was tentatively healthy in 2016, according to reports released this…
After demystifying the multi-billion digital marketing industry in a presentation last year, the investment bank LUMA Partners has just released its annual State of Digital Marketing presentation. Business Insider
On November 10, 2016, Criteo closed its $250 million acquisition of HookLogic, a leading performance marketing company. LUMA acted as exclusive financial advisor to HookLogic in the transaction. Strategic Rationale…
Like any emerging market, timing is everything for venture capitalists. Being too late is a missed opportunity, and being too early is a good way to flush funds down the…
Facebook has shifted Atlas, the ad tech platform it acquired from Microsoft in 2013, out of its ad tech group and into its measurement division. Business Insider
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