"We recently revisited the premise that advertising and marketing technologies are converging. It’s something that we’ve been covering at LUMA Partners for the past few years." Brian Andersen, LUMA LinkedIn
For years, LUMA has mapped the intermediaries of the Digital Media and Marketing ecosystem. These maps have always included Marketers, Agencies and Publishers, albeit in an aggregated way. Today, we…
Terry Kawaja sits down with Michael Kassan to talk about the industry-encompassing LUMAscapes, charts that plot all the intermediators between advertisers and publishers in the marketplace.
With the first generation of public ad tech outfits facing growing pressure to provide ever-increasing ROI, investors are becoming savvy to the issues that were formerly the sole concern of…
On Tuesday, July 5th, SGN announced the acquisition of TinyCo, the mobile gaming pioneer behind hit titles including Family Guy: The Quest for Stuff and Marvel Avengers Academy. Suli Ali,…
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