On November 10, 2016, Criteo closed its $250 million acquisition of HookLogic, a leading performance marketing company. LUMA acted as exclusive financial advisor to HookLogic in the transaction. Strategic Rationale…
Like any emerging market, timing is everything for venture capitalists. Being too late is a missed opportunity, and being too early is a good way to flush funds down the…
Facebook has shifted Atlas, the ad tech platform it acquired from Microsoft in 2013, out of its ad tech group and into its measurement division. Business Insider
"We recently revisited the premise that advertising and marketing technologies are converging. It’s something that we’ve been covering at LUMA Partners for the past few years." Brian Andersen, LUMA LinkedIn
For years, LUMA has mapped the intermediaries of the Digital Media and Marketing ecosystem. These maps have always included Marketers, Agencies and Publishers, albeit in an aggregated way. Today, we…
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