The LUMA Partners App provides access to digital media industry landscapes ("LUMAscapes") across Display, Mobile, Video, Social, Search, Gaming, and Marketing Technology. We've also mapped out the sources of digital…
It’s not entirely gloomy. One of the sector’s seasoned watchers and deal advisors, LUMA Partners CEO Terence Kawaja, describes the Ad Tech situation as “a tale of two cities”. Beet.TV
Worries about fraud and fragmentation may prompt a shake-out in the crowded online-ad industry. THIS year, for the first time, advertisers in America may spend more online than on television.…
It occurred to me in that moment that a LUMAscape has been shown or referenced in greater than half of the many presentations and sessions on Ad Tech that I’ve…
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