Worries about fraud and fragmentation may prompt a shake-out in the crowded online-ad industry. THIS year, for the first time, advertisers in America may spend more online than on television.…
It occurred to me in that moment that a LUMAscape has been shown or referenced in greater than half of the many presentations and sessions on Ad Tech that I’ve…
On November 05, 2015, Neustar announced that it would acquire MarketShare Partners for $450 million in cash. The transaction is expected to result in approximately $60 million in tax benefits…
If you need an indication that an industry is facing an existential crisis, you won't do much better than one of digital advertising's most familiar luminaries turning to gore to…
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