The Current 100: A look back at 9 surprising things that shaped our industry since we launchedby Damian Fowler We launched the first edition of The Current in January 2021…
The State Of Digital Marketing (Is Not Great) The LUMA State of Digital Marketing report generally paints a rose-tinted scene for ad tech. The same is true this year, though…
Conor McKenna, Director at LUMA Partners, explains the difference between Ad Tech and Martech with MarTech Record’s On The Record. Today, ad tech and martech are trading at similar evaluations,…
Scaled ad tech M&A was up 150% in the third quarter, driven in part by private equity … so, hurrah? (For reference, scaled ad tech deal volume was down 60%…
From the freely flowing rosé all day to the lavish cocktail hours and concerts at night, Cannes Lions is all about excess. “What recession?” quipped Luma Partners founder and CEO…
A growing variety of eCommerce sites are selling digital advertising, giving brands a chance to reach consumers as they research what they want to buy – and follow through with…
With the global situation and inflation hitting the economy, what is the outlook for the digital media business? Resilient with a pinch of evolution, according to one of the industry’s…
Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to make a convincing argument. “It’s amazing that an industry that…
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