AI will have a massive impact on every aspect of the technology and service stack within advertising and stands to fundamentally alter the business model economics for advertisers, publishers, agencies and tech intermediaries alike. AI’s accelerated innovation cycle can seem chaotic without a framework for comprehending its effects. This unprecedented change agent (pun intended) will necessitate swift action to successfully compete as the ecosystem transforms beneath our feet.
This keynote examines the implications of AI’s proliferation, especially on the efficacy of advertising in the era of outcomes and reviews the consequences for each of advertising’s constituents.
Watch the presentation and download the deck.
