Overview
At LUMA, we’ve been closely monitoring the emerging ecosystem around Sales Technology. We first noted this trend in LUMA’s State of Digital Marketing report, where we unveiled the Sales Tech LUMAscape. Our Digital Brief 013: The Future of Sales Tech report examines some of the key drivers behind the growth of this category, including:
- The convergence of MarTech and Sales Tech in B2B marketing
- Sales Tech’s role in making the individual salesperson more effective in each step of the sales process, from pre-sale to post-sale
- Future challenges and opportunities for the Sales Tech ecosystem
