Overview
Terence Kawaja joins Mathieu Roche, host of The ID5 Podcast, for their series Future-proofing Digital Advertising to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry.
• Is the digital advertising industry growing sustainably?
• Will consolidation of the digital advertising industry hinder the growth trajectory of the industry itself?
• Are publishers and brands moving away from data-driven/audience-driven approaches, or are we living in a data-driven world no matter what?
• What impact are tech giants having on the industry? Do they pose a risk for the future of sustainable digital advertising?
In the end, Kawaja shares his advice on what we can do to ensure that the industry becomes more sustainable.
Listen to the conversation: The ID5 Podcast