Death and taxes are a reality, even in media. As advertisers and brands hurriedly shift their ad spend to programmatic channels, the call for transparency around pricing and the overall value exchange has reached a fever pitch. Join the conversation as this panel tries to shed light on this divisive subject and address a range of topics, including the need for fee transparency, the future of ad tech arbitrage, what constitutes a fair take rate, and more.
Terry Kawaja Founder & CEO, LUMA Partners – Moderator
Eric Franchi Co-Founder, Undertone
David J. Moore Chairman, Xaxis; President, WPP Digital
Tyler Putterman Head of Strategic Partnerships, Publishers LiveRamp, an Axciom Company
Evan Simeone SVP, Product Management, PubMatic