2024 started off with a modest improvement in dealmaking from the end of 2023, despite a backdrop of continued economic uncertainty. In comparison to the end of 2023, there has been a noticeable pickup in M&A dialogue during the first few months of 2024, signaling a potential return to a more normalized deal environment. Conor McKenna explores the strategic M&A Ad Tech deals, new developments across key industry trends, and takes a closer look at at the “Rule of X”, a new evaluation framework outlined by Bessemer Venture Partners.

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