Will new data protection legislation coming May 25 prove apocalyptic or just a bump in the road? With less than 100 days to go to the European Commission’s new General Data Protection Regulation, the US advertising sector seems split on the issue.

On the one hand, expert ad-tech deal-maker LUMA Partners CEO Terence Kawaja says GDPR will simply hasten changes that were already happening.

“I think of GDPR as an accelerant to some narratives and some trends that are happening otherwise,” Kawaja says in this video interview with Beet.TV.

“That was a trend in any event that was driving people away the anonymous tracking that we’d used cookies for that grew up in a desktop environment. We already saw that migration with the move to mobile where cookies don’t exist. And then, of course, that got reinforced with Apple and their ITP, their intelligent tracking prevention policies that are limiting people’s ability to track in mobile.”

Read the full article: Beet.TV