LUMA presents our State of Digital 2025, premiering at DMS BY LUMA. CEO & Founder Terry Kawaja and Partner Conor McKenna explore the current state of the digital ecosystem and where it’s heading through the lens of AI, Outcomes, and Media Optimization.
What’s covered:
- Key macroeconomic shifts and their impact on deal flow
- The rise of AI copilots and autonomous agents
- Why first-party data and probabilistic measurement are here to stay
- Growth in ad tech, martech, and CTV post-regulation
- How outcomes-based media is becoming the norm
- The surprising return of M&A activity—and who’s buying
Download the State of Digital 2025 presentation and watch the main stage presentation.
