Benji Shomair of OpenAI joins Terence Kawaja on the DMS BY LUMA Centerstage to talk about building an advertising business inside ChatGPT.
Benji explains why ads follow from OpenAI’s mission, why user trust comes before user value and advertiser value, and its partner-first approach with the industry. He also shares why he thinks brand advertising matters more in an agentic world, and the best way to understand what comes next is to get involved now.
