News 

Medium: Why People Love the LUMAscape

It ocurred to me in that moment that a LUMAscape has been shown or referenced in greater than half of the many presentations and sessions on adtech that I’ve seen.I immediately began reflecting on why. Before I expound on why, let’s start with what.Keep Reading

News 

Digiday: The Race to the Single Platform Has Begun

Earlier this year, Terrence Kawaja, well-known investment banker and ad tech divinator, rattled many nerves when he predicted an imminent wave of consolidations and failures in the ad tech sector. Of the roughly 2,000 companies involved in advertising technology, he estimated that no more than 150 will live to see a successful liquidity event.Keep Reading

News 

Business Insider: The Ad Tech Sector: Looks an Awful Lot Like a Bubble That Just Popped

As the now-well-known LUMAscape from LUMA Partners denotes, the ad tech sector is dense, complicated, and poorly understood (even by people who work in the industry): Agency trading desks, ad servers, verification companies, data management platforms, exchanges, demand-side platforms, supply-side-platforms, the list goes on. And that size and complexity not necessarily a sign of health.Keep Reading

News 

A Walk Across the LUMAscape

More than $15 billion of ad spend will be transacted through programmatic channels this year, and that budget will flow through a famously fragmented set of technology systems. But what specifically are the steps behind a programmatic transaction? How does a single ad move across the LUMAscape? In this post, we will break down the 5 key steps of every programmatic impression.Keep Reading

News 

LUMA Expands the Partnership

It is with great pleasure that I announce a major expansion of the LUMA partnership. Joining LUMA Partners in our West Coast offices are Mark Greenbaum (second from left) and Dick Filippini (far left); two very experienced bankers from GCA Savvian.Keep Reading