News 

Direct-to-Consumer Brand Success Offers Lessons for All Marketers

Direct-to-Consumer Brand Success Offers Lessons for All Marketers November 1, 2018 by Terry Kawaja, Founder and CEO, LUMA Partners A week ago I delivered my keynote presentation to an overflow ballroom at the Association of National Advertisers’ (ANA) Masters of Marketing conference in Orlando, Florida. My provocative title, Fire Your CMO: Marketing’s Future Will Not Resemble Its Past, was designed to drive tune in (check the box) and get marketers thinking hard (another check) by examining the Direct-to-Consumer (D2C) phenomenon that is sweeping marketing.Keep Reading

News 

Beet.TV: After “Summer of Data,“ Ad-Tech M&A is Far From Over: Kawaja

Don’t call it a comeback but, after coming through a period in which a slowdown was capped by new regulation, ad-tech consolidation may be back in-play. So says Terry Kawaja, the M&A advisor who has had a hand in many of the biggest media and advertising tech deals of the last decade. Despite fears that GDPR and an American equivalent could nix many modern ad-tech practices, Kawaja notes that the lights are still on and deals are still being done – in precisely the area thought to be under threat.Keep Reading

News 

Beet.TV: LUMA’s Kawaja: Less Interruptive Ads Are Central To Relevance

While there are tactical ways to make advertising more relevant, Terry Kawaja believes there’s a bigger concept at play: relegating interruptive advertising to the past. The CEO & Founder of LUMA will be one of some 250 industry leaders attending The Relevance Conference hosted by AT&T in Santa Barbara on Sept. 24-26. On the opening day he will join Otter Media’s Tony Goncalvez and others on a panel titled Putting A Price On Content that will explore the “happy medium” between paid subscription models and ad-supported media.Keep Reading

News 

ZEDO: The Match.com for Ad Tech

AdExchanger’s podcast last week had an interview with LUMA Partners’ founder Terry Kawaja. You probably know a little about him because of his famously crowded LUMAscape slide, which features all the old-time ad tech companies that got a piece of the action between advertiser and publisher in the media buying business. You may notice that many of the companies on that slide are gone. And their demise has probably enriched Kawaja, who seems preternaturally able to spot trends.Keep Reading

News 

AdExchanger: AT&T-Time Warner Merger Will Jumpstart Positive Deal Momentum

Mazel tov, it’s a merger. On Tuesday, Judge Richard Leon gave his blessing to AT&T’s $85 billion acquisition of Time Warner. The judgment capped five weeks of testimony, six weeks of deliberation and a fair amount of nail-biting in executive suites from Dallas to New York City. The deal sets a precedent that can be leveraged by other companies, said LUMA Partners founder and CEO Terry Kawaja.Keep Reading

News 

The Drum: What Sir Martin Sorrell Thinks He’ll do Post WPP

Speaking at the 2018 Digital Media Summit, in New York City, Sorrell spoke on stage with LUMA Partners chief executive Terence Kawaja about his thoughts on the current media landscape, including where the biggest opportunities lie, with the former WPP chief describing the period since his WPP exit as “a fresh start”.Keep Reading

News 

City A.M: Sir Martin Sorrell Sheds Light on How He Plans to ‘Start Again’ After WPP

Last week, Sorrell publicly stated that he would be “starting again” after he left the company, leading many to speculate about the potential of a new enterprise for the adman. ​Speaking to LUMA Partners chief executive Terence Kawaja at the 2018 Digital Media Summit in New York yesterday, Sorrell gave some clarity on what he would do with what he described as his “fresh start.” CityA.M.Keep Reading

News 

CNBC: What Former WPP Chief Sir Martin Sorrell Plans to do Next

Sir Martin Sorrell has hinted at what he will do next after leaving advertising group WPP following allegations of personal misconduct. Speaking to LUMA Partners Chief Executive Terence Kawaja at the company’s Digital Media Summit in New York on Tuesday, Sorrell implied he would set up a new agency.Keep Reading

News 

WSJ: Sir Martin Sorrell Weighs in on Need for More Media Consolidation

Sir Martin Sorrell, the former chief executive of advertising giant WPP Plc, described himself as a “realist” regarding the challenges facing traditional media and advertising companies and emphasized the need for scale during an interview at an ad-industry event. On stage with LUMA Partners CEO Terence Kawaja at the company’s Digital Media Summit in New York on Tuesday, Mr. Sorrell continued to point to the growing advertising and programming strength of Amazon.com Inc. and its potential to challenge television companies as well as the advertising duopoly of Google and Facebook Inc.Keep Reading