Marketing Technology LUMAscape
Display LUMAscape
Convergent TV LUMAscape
D2C LUMAscape
D2C LUMAscape PDFKeep Reading
Audio LUMAscape
Out of Home LUMAscape
SPAC LUMAscape
Introducing the SPAC LUMAscape. SPACs or blank check companies have been around for decades but the vehicle exploded in 2020 with record IPOs totaling more than $86 billion. The SPAC LUMAscape maps this ecosystem with over 250 SPACs based on three stages: ACTIVE: Funded SPAC entities in search of a target. There are over 180 such companies across 7 categories that currently have $63 billion in cash. Note that a typical SPAC will lever up their cash with PIPE financing to merge with an entity with an enterprise value averaging 5x the size of the SPAC.Keep Reading
Black LUMAscape
Announcing the Black LUMAscape. The Black Lives Matter movement has laid bare the structural racism that disadvantages Black people in America. After a lot of listening, we wanted to respond in a manner that 1) supports the cause for equal access, visibility, and innovation from the Black community, 2) enables and promotes targeted economic benefit and 3) aligns with LUMA’s voice in the market. The Black LUMAscape features Black-owned businesses in LUMA’s focus areas at the intersection of media, marketing and technology.Keep Reading