Creative is a key component to advertising, marketing and customer experience. Yet the industry has often approached the subject without sufficient mind to the consumer who now requires a different experience. You & Mr Jones’ David Jones and Terry Kawaja discuss where the industry went wrong and how it can now leverage technology to drive innovation and change to suit the consumer.
08:37 – Why We Need to “ Kill the Consumer”
12:21 – Principals of the Marketing Equation
17:01 – Consumers Actions to Avoid Ads
24:41 – The 3 Components of Advertising
27:36 – Types of Creative
34:35 – Tech and Creatives