Q1 2025 brought scaled M&A deals from Google, Braze, and T-Mobile—signaling renewed confidence. Rising market volatility and economic uncertainty, however, are testing that momentum. Meanwhile, AI continues to redefine AdTech, streamlining workflows and driving performance, including exploring a crucial barrier to transformation: business inertia.
To catch up on all the sectors LUMA oversees, check out LUMA’s Q1 2025 Market Report where we break down the latest data on Ad Tech, MarTech, and Digital Content.
