Terence Kawaja and Geoff Ramsey of eMarketer to parse the shiny new objects that fascinate the marketing world. Together, they take an objective assessment of the hype generated by the ubiquitous buzzwords and TLAs to determine which ones are real and which ones are B.S.
06:09 – Complex and Dynamic Ecosystem
08:34 – Parsing the Signal From the Noise
16:50 – Marketing Trends Game Show