LUMA Partner Dick Filippini and Freemium Economics author & Mobile Dev Memo Media Strategist Eric Seufert deliver high-level insights into the current state of the mobile apps economy. Together, they discuss the advertising opportunity in gaming, TikTok’s explosive growth, the state of play for in-app bidding, a review of leading creative formats, and what to expect as the market continues to mature.
04:39 – Mobile Market Growth Drivers
10:54 – Use Case: TikTok
18:09 – COVID-19 Effect on Mobile App Advertising
23:45 – Mobile Gaming Growth Drivers
31:22 – Search Ad Tracking and Identifiers
36:14 – Creative Formats