After a relatively quiet 2018, last year was a pretty boisterous party for mar-tech mergers and acquisitions.
Driven by legacy television players, like AT&T, eager to get ahead of the fast-emerging connected TV sector and midmarket players pooling their fortunes, LUMA Partners Q4 2019 Market Report found, the number of media and mar-tech deals jumped to 351 in 2019, up from 258 the previous year.
Access LUMA’s Q4 2019 Market Report and review the article: Adweek
