Last month, French ad holding giant Publicis announced that it was shelling out $4.4 billion to acquire Alliance Data’s Epsilon marketing unit to bolster its data capabilities and expand its digital business in North America.

That move makes the company more relevant to its clients, Rishad Tobaccowala, Publicis’ chief growth officer, said, speaking to former GroupM executive Rob Norman at the LUMA’s Digital Media Summit on Tuesday in New York City.

Business Insider