AdAge: Identity is Maintaining the Conversation, Not Just Winning the Conversion

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New Website - In the News - Adage 2 4-2-2018

A new category has appeared in the LUMAscape, the marketing technology taxonomy defined by investment bank LUMA Partners. It’s called “identity,” and it’s much more than just branding or semantics: It’s a fundamental shift in the way marketers approach their customers — the foundation for all brand engagements.

AdAge